Forbes adds Central America and DR to its Latam footprint

What: Forbes is expanding its presence in the Latin American market with new monthly editions in the Dominican Republic and six Central American countries. The first issues were published last month in partnership with Mexican publishing house Media Business Generators (MBG). Both editions were available on newsstands in late March.
Why it matters: Forbes' foray into Latin America is relatively unusual for U.S. headquartered business magazines.

FORBESBusiness Magazine Forbes is adding several Latin American countries to its footprint with a Central American edition and a new edition in the Dominican Republic (DR). Forbes Central America, headquartered in Panama City under the editorship of Uriel Naum,  will be distributed in six countries: Costa Rica, Guatemala, Panama, El Salvador, Honduras and Nicaragua.  In addition, a new Dominican Republic edition, under the helm of Editor-in-Chief Xavier Pires will be published. Each edition will also have a local website. Various local businesses will be responsible for the Magazine's distribution. In Costa Rica, for example, the magazine will be available in the chains Auto Mercado, Vidi, Casa de las Revistas and, as in the rest of Central America, in airports, golf clubs, banks and more. The marketing will be taken care of directly by Forbes Central America.

The new local editions will be a mix between local content and international stories.

All these Forbes editions are being launched by the Mexican company Media Business Generators SA de CV, which also publishes Forbes Mexico, through a licensing agreement with Forbes Media LLC.

The new Dominican Republic and Central America editions will feature local content from the local editorial teams, as well as international stories from around the world.

In 10 Latin American countries

Magazine

Local Publisher

Frequency

Circulation

Forbes Central America-

Costa Rica

Media Business Generators SA

monthly

10,000

Forbes Central America-

El Salvador

Media Business Generators SA

monthly

7,500

Forbes Central America-

Panama

Media Business Generators SA

monthly

10,000

Forbes Central America-

Honduras

Media Business Generators SA

monthly

7,500

Forbes Central America-

Nicaragua

Media Business Generators SA

monthly

5,000

Forbes Central America-

Guatemala

Media Business Generators SA

monthly

10,000

Forbes Dominican Republic

Media Business Generators SA

monthly

NA

Forbes Mexico

Media Business Generators SA

monthly

50,000

Forbes Brazil

BPP LTDA

 monthly  50,000

Forbes Argentina

Grupo Veintitres

 monthly  15,000

U.S. headquartered business magazines usually do not have full-fledged editions in Latin America like Forbes. Time Inc's Fortune had a newspaper insert in the eighties. So has Bloomberg had at various points in time. The most widely distributed print media property is The Wall Street Journal Americas, published by Dow Jones, and distributed in more than 20 Latin American newspapers in Spanish and Portuguese.

Also in Brazil and Argentina

With these new editions, Forbes will reach audiences in a total of 10 Latin American countries, including México, Costa Rica, El Salvador, Panamá, Honduras, Nicaragua, Guatemala and the Dominican Republic published in partnership with Media Business Generators, as well as Brazil published by BPP LTDA (also the publisher of Billboard Magazine in Brazil) and Argentina published by Grupo Veintitres. Forbes Mexico also has a digital presence through a partnership with Prodigy/MSN.

“Media Business Generators has enjoyed terrific early success with Forbes Mexico,” said Forbes Media COO Mike Federle. “We both agree that there’s continued opportunity to grow the Forbes brand in Central and South America.”


Editorial Staff

Portada Staff

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