What: The Hispanic Online Media company, Pulpo media, continues to strengthen its resources and expanding ,most recently through the hiring of Rosy Marin as CRO. Marin used to work as Senior Vice President at NBC Universal.
Why it matters: Digital media companies targeting the Hispanic space are gaining strength. Interestingly, Marin comes from the Broadcast TV world.
Pulpo Media, the digital media company targeting Hispanics in the United States and Latin Americans, has announced that Rosy Marin is joining their organization as its new Head of Sales.
As Pulpo Media’s new Chief Revenue Officer, Rosy Marin (Photo) will further develop the brand’s growing portfolio of regional and national accounts nationwide. Marin has almost 20 years of senior level management expertise within the Hispanic television advertising industry.
Her experiences include serving as the Senior Vice President of Network Ad Sales for the Western Region at NBC Universal—Telemundo Media (2011 to 2013), and over thirteen years at Univision Communications where she rose to Senior Vice President, Director of National Sales (2009 to 2011).
While at NBC Universal, Marin contributed in transforming the Western Region into a high performing sales team with double-digit growth year over year. Additionally, as SVP, Director of National Sales for Univision, she spearheaded significant revenue gains for O&O and affiliate stations. She also managed the strategic planning team working closely with clients and agencies as well as political sales for the station group.
“I am excited to start this new phase of my career with Pulpo Media and look forward to working with the team to drive sales across leading advertising agencies and blue chip brands focused on both the total online Hispanic market, and in particular—the more acculturated, and growing Hispanic segment,”said Marin.
Justin Kuykendall, Chief Executive Officer for Pulpo Media said, “We view her appointment as a sign of our commitment to strengthening our position as the nation’s go-to resource for reaching and touching today’s Hispanics.”
Pulpo Media is headquartered in Berkeley, CA. and has satellite offices in Puerto Rico, Argentina, Colombia, Mexico, and Spain.According to comScore, is ranked as the first Hispanic reach based on its Hispanic Ad Focus and new Bicultural Audience Network category.
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