Changing Places: Carmen Torres, Mónica Gil , Kristen Gonzales


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Carmen Torres has left her position as Media Supervisor at 22Squared in Tampa,FL where she supervised several accounts including Publix. Torres has accepted a new position as Media Director at an agency in New York.


Nielsen has promoted Mónica Gil (photo) to Senior Vice President and General Manager of Nielsen’s new Multicultural Growth and Strategy team, effective immediately.Gil will be responsible for building cross-cultural competencies across Nielsen and its clients. She will focus on crafting innovative approaches to multicultural intelligence that will yield actionable solutions for clients and industry forums. She will also oversee the continued development of Nielsen’s Diverse Intelligence Series, a sequence of reports that provide marketers a closer look at today's increasingly multicultural population and has become an industry staple, helping brands delve deeper into additional facets of multicultural consumer behavior. Gil will also work closely with Nielsen’s data and measurement sciences to help strengthen the company’s competency in ethnic segment research.

She joined Nielsen in 2004 and most recently served as Senior Vice President, Public Affairs and Government Relations. Prior to joining Nielsen, she was a senior member of former Los Angeles Mayor Antonio Villaraigosa’s political campaign team and part of his historic victory in 2005. She also served as Press Secretary for the speaker of the California State Assembly and was Director of Public Affairs and Community Outreach for Telemundo stations in Los Angeles.

kristen gonzalesKristen Gonzales  (photo) will be Celebrando´s, one of the main Latina Conferences, new event coordinator for the for the 2014 annual conference.Kristen  is owner and CEO of Social Royalty-Events, which will spearhead this year Celebrando´s festivities, to be held on August 23, 2014. She has been involved with the event since 2013, when she first attended as a sponsor spoke person.Before founding Social Royalty, Gonzales held leading marketing and public relations positions in the government, small business, and non-profit sectors including, Marketing & PR Director and Event Coordinator for The El Paso Hispanic Chamber of Commerce in El Paso, Texas. Recently, She has been recognized for her work as Marketing &PR director for Hispanic owned, Divino Plastic Surgery and for her position as Events Chair for San Diego Cancer organization, We Support C.

Read prior Changing Places weekly editions.

Editorial Staff

Portada Staff


North American World Cup Bid Moving Closer For 2026

North American World Cup Bid Moving Closer For 2026

FIFA has reviewed (markedly different) bids from Morocco and North America for the 2026 World Cup. Initial signs point towards the United 2026 bid, and as that gains traction, marketers can plan for increased interest here.

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

In what some are calling the fourth industrial revolution, new technologies like AI and VR are expected to dominate the marketing space. Marketers like Bravo and Fernandez agree that companies need to evolve to survive. We talked to Nestlé's Margie Bravo and NFL's Marissa Fernandez about what's next in marketing and how to prepare for what the future brings.

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.