IMS Internet Media Services (IMS), has been selected by Foursquare as their exclusive advertising sales partner in the Latin American region, expanding the reach and scope of Foursquare’s advertising tools to new markets in 2014.
National Public Radio is on a hunt for Hispanics. Also for millennials, multicultural programming, and a wider view of America that includes the entire continent. It thinks its mobile app may be the way to get there. Find out how NPR, Batanga and other media properties are using apps to reach Hispanics.
Facebook has purchased Oculus VR, maker of the Oculus Rift virtual reality headset, for around US $2 billion in cash and stock, according to TechCrunch.
Demandbase, Inc., the B2B targeting and Personalization Company, has wrapped up a US $15 million round of equity financing. Greenspring Associates, a global venture with nearly US $3 billion in committed capital, led the round.