Sales Leads LatAm: Snap2live, Cinemark, TBWA-Mood Brazil…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

Snap2Live - Common People - Mexico

snap2liveSnap2Live announced its partnership with Mexico's concept store, Common People. Snap2Live’s  ‘Style with Purpose’ brand message will be launched in Mexico City. The collaboration benefits Snap2Live’s efforts to raise awareness on its Road Crashes.

Bombardier Q400 NextGen Airliner - Latin America

avionBombardier Aerospace announced that its technologically advanced Q400 NextGen regional airliner departs this weekend on a three-week, multi-country demonstration tour of the Latin American region, including planned stops in Peru, Chile, Uruguay, Brazil, Panama and Mexico. The tour will also include stops in the Caribbean - the Cayman Islands and the Bahamas. The airline is advertising its tour in social networks. The updates will be available on and on Twitter by following #Q400DemoTour.

The Q400 NextGen aircraft commences the Latin American leg of the tour with a static display at the 2014 FIDAE (Feria Internacional del Aire y del Espacio) Air Show in Santiago, Chile from March 25 to 28. FIDAE is the largest air show in the Latin American region.

TBWA Worldwide - Mood - Brazil

Omnicom Group -

TBWA Worldwide announced the acquisition of an advertising agency in Brazil, Mood. TBWA, an Omnicom Group Inc. advertising network agency, will take a majority share in Mood, headed by Augusto Cruz Neto.

With the conclusion of the deal, Cruz will retain a significant minority share in the company and will continue in the role of president for Mood. The agency will keep its original name, clients and team. "I was courted by many international groups, but I chose a partnership with Omnicom and TBWA because it is a group which respects entrepreneurship and creativity, and also because of my relationship with Luiz Lara, who has always respected our total independence to work," Augusto Cruz Neto said.

Cinemark - Argentina

Cinemark -Cineamark has chosen Mindshare Argentina as its new media agency. Mindshare and Cinemark will focus on digital media.



Netshoes - Argentina

Netshoes - Interbrand -Netshoes has launched a re branding in charge of Interbrand in Argentina.



Sony Open Tenis - Miami

Mastercard -

Sony Open Tenis is launching several communications actions in the city for the tournament. Under the campaign #PricelessSurprises, the brand is also interacting in social networks like Facebook, Twitter and YouTube.


Editorial Staff

Portada Staff


North American World Cup Bid Moving Closer For 2026

North American World Cup Bid Moving Closer For 2026

FIFA has reviewed (markedly different) bids from Morocco and North America for the 2026 World Cup. Initial signs point towards the United 2026 bid, and as that gains traction, marketers can plan for increased interest here.

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

In what some are calling the fourth industrial revolution, new technologies like AI and VR are expected to dominate the marketing space. Marketers like Bravo and Fernandez agree that companies need to evolve to survive. We talked to Nestlé's Margie Bravo and NFL's Marissa Fernandez about what's next in marketing and how to prepare for what the future brings.

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

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The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.