Portada and Media Economics Group are pleased to announce the return of our Breaking Ads section for Hispanics US mobile market.
Campaigns targeting Hispanics in the US through mobile platforms were tracked by Media Economics Group during March’s first two weeks. These advertising campaigns were conducted for mobile sites, though not exclusively and they may, or may not have been active in other platforms such as websites.
Below are the mobile campaigns for Captain Morgan, Terra.com and VisitSanAntonio.com:
Captain Morgan
Advertiser: Diageo Plc.
Campaign: “White Rum”
Language: Spanish
Description: Spanish language campaign for Captain Morgan “White Run”. Landing page is YouTube channel for Captain Morgan.
Site: ESPN Deportes Mobile (m.ESPNDeportes.com)
Server: GoogleSyndication.com (GoogleAdSense)
Terra.com
Advertiser: Terra Networks
Campaign: “Musica – Juanes en Concierto”
Language: Spanish
Description: Juanes online concert sponsored by Sprint, Pepsi and Dunkin’ Donuts.
Site: Terra Mobile (m.Terra.com)
Server: GoogleSyndication.com (GoogleAdSense)
VisitSanAntonio.com
Advertiser: San Antonio Convention & Visitors Bureau
Campaign: “Fiesta 2014”
Language: English
Description: 18-day citywide festival, Fiesta San Antonio 2014 runs from April 10-27.
Site: Univision Movil (Univision.mobi)
Server: bs.Serving-Sys.com (MediaMind; was “EyeBlaster”)
Source: Media Economics Group. For more information: 1 (704) 841-2030.
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