Changing Places: Marshall Cohen, Cesar Ruiz, Mauricio Montenegro , Dayna Moon , Sarah Garrido , Andres Lombana


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Marshall Cohen photoUnivision Communications Inc., has appointed Marshall Cohen (photo) as executive vice president of Corporate Research. In his new position Cohen will be responsible for defining the direction for all audience, programming and marketing research for all Univision networks, station groups, Univision Radio and Digital platforms. He will take over day-to-day activities for the Corporate Research team. He will be based in New York and report to Kevin Conroy, president, Digital and Enterprise Development, Univision Communications Inc. Prior to joining Univision, he was a partner at Pilot Group, a New York-based private equity firm. In addition, Cohen operated Marshall Cohen Associates, an entertainment, media and market research company providing research and consulting to numerous media companies, national brands and start-ups. Before joining Pilot Group, Cohen was senior vice president at AOL/TimeWarner, where he built the Company’s consumer research department and UI lab and created The AOL/Roper Cyberstudy, the first comprehensive nationwide survey of the attitudes and behaviors of all Americans online. Prior to founding his consulting company Marshall Cohen Associates in 1992, Cohen spent 12 years in MTV Networks, starting as VP and serving on the management team that developed, launched and operated Nickelodeon, MTV, VH1, Nick at Nite, TV Land and Ha! the Comedy Channel, which became Comedy Central.Cohen earned his BA in Speech Communication from the Pennsylvania State University, and taught undergraduate courses while earning his MA in Communications from the University of Florida.

Miami headquartered IMS Internet Media Services has called on Cesar Ruiz to lead its sales team in the U.S. Most recently with ESPN Deportes, Ruiz, in the newly created role of vice president, U.S. Sales, will primarily focus on the advertising sales efforts for IMS client and soccer proponent beIN Sports, whose rights include Spain's La Liga, Italy's Serie A, and France's La Lique, among its key properties. Based in IMS’s New York office, Ruiz – formerly the senior sales director at ESPN Deportes – will also build and helm IMS’s growing sales and client service teams across the U.S. In December IMS partnered with beIN Sports to sell national TV advertising and sponsorship packages for beIN Sports, beIN Sports en Español and TV Everywhere platform, beIN Sports Play.

mauricio montenegro Mauricio Montenegro (photo) has been promoted to Senior Vice President Head of Business Development & Marketing at Havas Media International. He is based in Miami.


dayna-moonDayna Moon (photo) has been named Sr Director-Social at 3Q Digital. She will be based in San Francisco, California.


image002The Agency Pinta named Sarah Garrido (photo) as Account Manager at its New York City office. She will handle cross-cultural clients, including T-Mobile, Nat Geo Mundo, FOX Life and Perfumania.She was previously Marketing Manager for Donald J. Pliner, t where she led public relations and marketing initiatives. Before that she had been at Burson-Marsteller in Miami.Garrido holds an undergraduate degree from Florida International University in public relations, and is currently pursuing a master’s degree in Integrated Marketing at New York University.

andres-lombanaThe Hispanic print and digital company Hoy, owned by Tribune Corp, announced the hiring of Andres Lombana (photo) as Executive Producer of Video Content, effective immediately. He will be based in Chicago. Lombana previously held the position of President and Executive Producer of Mas Communications, Inc. He has almost fifteen years of experience in the television production business, working with national and local advertising agencies, production houses, television stations, national networks and direct clients in the areas of consulting, producing and managing content generation.

 Read prior Changing Places weekly editions.

Editorial Staff

Portada Staff


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