Research: SpotXchange led Video Ads ranking in January followed by AOL

What: According to comScore Video Metrix, 183.8 million Americans watched 48.7 billion online content videos in January . Which means that 85.1 percent of the US Internet audience viewed online video. SpotXchange captured the first position among Video Ad properties followed by AOL, Google and LiveRail. Vevo was the first YouTube channel partner followed by ZEFR and Fullscreen.
Why it matters: The race to monetize online video is raging. The leading properties and networks are capturing a rapidly growing market.

Hispanic Online VideocomScore, Inc. released data from the comScore Video Metrix service showing that 183.8 million Americans watched 48.7 billion online content videos in January, while the number of video ad views totaled 26.9 billion.85.1 percent of the US Internet audience viewed online video.The duration of the average online content video was 4.4 minutes, while the average online video ad was 0.4 minutes.Video ads accounted for 35.6 percent of all videos viewed and 4.5 percent of all minutes spent viewing video online.

Top 10 Video Ad Properties by Video Ads Viewed

Nearly 26.9 billion video ads were viewed  in January by americans:

  • SpotXchange Video Ad Marketplace captured the first position with 3.5 billion ad impressions.
  • AOL, Inc. came in second with 2.9 billion ads
  •  Google Sites followed with 2.9 billion
  •  Live Rail with 2.4 billion
  •  BrightRoll Platform with 2.3 billion.

Time spent watching video ads totaled 10 billion minutes, with AOL, Inc. delivering the highest duration of video ads at nearly 1.3 billion minutes. Video ads reached 52.6 percent of the total US population an average of 165 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 81.

Property

Video Ads (000)

Total Ad Minutes(MM)

Frequency (Ads per viewer)

%  Reach

Total U.S. population

Total internet: Total audience

26,907,310

10,041

164.6

52.6

Spotxchange Video Ad Marketplace

3,461,166

1,113

26.9

41.5

AOL,Inc(including Adapt.tv)

2,916,947

1,316

19.0

49.6

Google Sites

2,903,087

286

27.3

34.2

Live Rail †

2,418,272

1,023

16.4

47.6

BrightRoll platform

2,298,960

1,098

14.1

52.6

TubeMogul Video Ad platform

1,825,644

587

17.3

34.0

Specific Media

1,354,872

513

9.6

45.3

Hulu

1,173,975

466

80.8

4.7

Tremor Video

36,805

418

8.5

33.8

Videology

518,542

245

7.1

23.6

Top YouTube Partner Channels Ranked by Unique Video Viewers.January 2014.Total US – Home and Work Locations.Content Videos Only (Ad Videos Not Included).Source: comScore Video Metrix

Top 10 YouTube Partner Channels by Unique Viewers

Among the top 10 YouTube partners, Maker Studios Inc. demonstrated the highest engagement (63 minutes per viewer), followed by VEVO (49 minutes per viewer). VEVO streamed the greatest number of videos (603 million), followed by Maker Studios Inc. (535 million).

According to number of Unique viewers:

  • video music channel VEVO maintained the top position in the ranking with 36.1 million viewers
  • ZEFR reached the second spot with 31.4 million unique viewers
  •  Fullscreen followed with 26.4 million
  •  Maker Studios Inc. with 25.8 million
  • Warner Music with 22.6 million.

Property

Total Unique viewers (000)

Videos (000)

Minutes Per Viewer

VEVO @Youtube

36,088

603,240

48.8

ZEFR @Youtube

31,361

168,894

12.8

Full Screen @Youtube

26,412

376,739

40.6

Maker Studios Inc.@Youtube

25,790

534,962

63,4

Warner Music@Youtube

22,559

154,601

19.1

UMG@Youtube

19,157

71,188

10.5

Warnerbros vfp @Youtube

18,200

53,972

5.4

The Orchard @Youtube

18,029

75,590

11.3

rumblefish @Youtube

17,476

47,476

7.1

GEICO @Youtube

14,114

36,177

3.3

Top YouTube Partner Channels Ranked by Unique Video Viewers.January 2014.Total US – Home and Work Locations.Content Videos Only (Ad Videos Not Included).Source: comScore Video Metrix

Top 10 Video Content Properties by Unique Viewers

  • Google Sites, driven primarily by video viewing at YouTube.com, ranked first as online video content property in January with 157.6 million unique viewers.
  •  Facebook ranked second  with 84.9 million viewers
  •  AOL, Inc. followed with 60.6 million
  •  NDN with 51.4 million
  • Yahoo Sites with 44.9 million.

In all, nearly 48.7 billion video content views occurred during the month, with Google Sites generating the highest number at 12.6 billion, followed by Facebook with 5 billion and AOL, Inc. with 1.2 billion.

Google Sites had the highest average engagement among the top ten properties.

Property

Total Unique viewers (000)

Videos (000)

Minutes per viewer

Total internet: Total audience

183,778

48,682,572

1,155.3

Google sites

157,585

12,617,013

328.3

Facebook

84,859

4,988,919

83.5

AOL,Inc

60,590

1,225,725

61.7

NDN

51,353

573,307

73.1

Yahoo, Sites

44,897

384,092

59.1

Vimeo

41,676

203,873

31.9

Amazon Sites

38,618

185,026

22.5

Microsoft Sites

38,459

641,217

40.7

VEVO

36,805

612,936

48.5

ZEFR

31,369

168,956

12.8

Top YouTube Partner Channels Ranked by Unique Video Viewers.January 2014.Total US – Home and Work Locations.Content Videos Only (Ad Videos Not Included).Source: comScore Video Metrix

 

 

 

 


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

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