Sales Leads LatAm:Volvo, Lipton, Jack Daniels, Toyota Brazil…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

Volvo

volvoMindshare will take over all Volvo’s media duties worldwide. The company will replace Havas Media, which used to handle the automaker’s media buying and planning in Europe and China. Volvo’s goal was to create more collaboration between the US and global marketing teams. Its’ US spending was about US $80 million and US $300 million globally in 2012.
Lipton

liptonUnilever launched a global Lipton brand Campaign on Oscar Telecast .DDB was in charge of its creation and Mindshare of handling the media.A 60-second spot featuring the Muppets and a new brand slogan—“Be More Tea”—debuted on Sunday night during the ABC broadcast of the annual awards. Unilever had previously released a 90-second teaser ad on YouTube. During the Academy Awards telecast, a Lipton social media command center sent out live tweets. Lipton is planning to double its ad spending this year, increasing it to US $40 million.

Saffron - Christie International

saffron_christies_09Spanish agency Saffron has worked with Christie’s International Real Estate in a rebranding.

Jack Daniels - Global

jack.daniels.sinatraJack Daniels has launched a US $2.3 million campaign focusing on Frank Sinatra. The whisky brand is marking the run up to the 100th anniversary of the screen legend’s birth with its Sinatra Select campaign from Arnold Worldwide.

Toyota - Brazil

toyotaAG2 Publicis Modem will be in charge of the digital communication of Toyota in Brazil. The agency will work with Dentsu in the country, which is in charge of the offline media strategy.

Headway digital - Mobrand

Headway Digital has launch a new DSP, Mobrain, for mobile campaigns.

 


Editorial Staff

Portada Staff

MORE FROM PORTADA

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

Brewing giant AB InBev has named Dentsu Aegis Network’s Vizeum as its new agency for the U.S. and Canada.


BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Social media — particularly Facebook, Twitter, and Instagram — has emerged as a key component in supporting sponsorship activations among a great majority of marketers, according to a new study by the ANA (Association of National Advertisers).