Neverwinter to be launched in Brazil

What: Perfect World Entertainment and UOL BoaCompra Partnership brings free-to-play action MMORPG Neverwinter to Brazil.
Why it matters: MMORPG will allow Brazilian players to play the game for free and to make purchases in-game using their preferred payment methods.

neverwinterPerfect World Entertainment, Inc., a publisher and operator of free-to-play massively multiplayer games, has announced a partnership with Latin American digital goods payment company, UOL BoaCompra, to monetize and market the free-to-play action MMORPG Neverwinter in Brazil. Neverwinter is now fully localized and available to play in Portuguese.

Through this partnership UOL BoaCompra is granted exclusive monetization rights for Neverwinter in Brazil and will guarantee that local customer support, payment gateways, and marketing through Brazil's content portal, UOL, is provided.

MMORPG allows players to play the game for free, with optional micro transactions to adapt the game in a way that suits them best. However, more than 70 percent of Brazilians don't have access to an international credit card to make purchases online with non-Brazilian companies.

With this partnership, UOL BoaCompra's payment gateways will allow Neverwinter players in Brazil to be able to make purchases in-game using their preferred payment methods.

Neverwinter is an action MMORPG that features combat and epic dungeons. Players explore the city of Neverwinter and its surrounding countryside, learning the vivid history of the city and battling its many enemies. In Neverwinter, players can create their own quests and campaigns with the Foundry, a content creation tool that allows players to integrate their adventures in to the live game world.

“Since launching in North America and Europe last year, we've strived to push Neverwinter globally, and with this  announcement we're thrilled to bring Neverwinter to our new Brazilian players. Neverwinter is a vibrant and engaging MMO that continues to grow, and the recently released Shadowmantle update brings Brazilians the best and latest free content to-date," said Perfect World Entertainment General Manager of Game Publishing, Andrew Brown. 

"Connecting gamers with the great D&D gaming experiences in their preferred language is always a goal for us, and with the expansion of Neverwinter into Brazil, Perfect World continues to deliver that," said Nathan Stewart, brand director for Wizards of the Coast.

"MMOs account for nearly 75 percent of the Brazilian game market right now, and we've seen incredible demand from our player base for Neverwinter in Brazil," said UOL BoaCompra Director of Global Business Development, Julian Migura.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

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