Online Video: Univision to work with Ooyala for its video network

What: Univision taps Ooyala to enhance its "TV everywhere experience".
Why it matters: With this agreement, Univision strengthens its video network and its video advertising strategies.

uvideos-LogoOoyala delivers personalized video experiences across all screens, it offers online video management, publishing, analytics and monetization. The company will provide its video player support for UVideos, Univision’s bilingual digital video network, as well as the digital properties for Univision Deportes Network, its 24-hour sports cable network.  Ooyala’s solution will also be deeply integrated with Freewheel Ad Manager across all platforms to optimize Univision’s advertising strategies.

Ooyala delivers authenticated live and on-demand content for Univision across platforms, including online, mobile web, and coming soon, inside of the UVideos Apps on iOS and Android. As a result, Univision will extend the reach of its news, live sports and entertainment programming to all screens.

“Univision is at the top for a reason; they create engaging content for one of the fastest growing demographics in the U.S. and they’re investing in mobile -- the fastest growing means of consuming content,” said Jay Fulcher, CEO, Ooyala. “Mobile video, particularly for live sports, continues to grow rapidly for broadcasters.”

“We're very happy to have such an innovative partner helping us build our next generation digital video platform and keeping us at the forefront of TV, digital, and mobile experiences,” said Kevin Conroy, president, Digital and Enterprise Development, Univision Communications Inc. “Ooyala has done a great job integrating with our existing infrastructure to deliver on our monetization and analytics needs, as well as significantly improve load times to deliver exceptional experiences for our viewers, both online and on mobile."


Editorial Staff

Portada Staff

MORE FROM PORTADA

North American World Cup Bid Moving Closer For 2026

North American World Cup Bid Moving Closer For 2026

FIFA has reviewed (markedly different) bids from Morocco and North America for the 2026 World Cup. Initial signs point towards the United 2026 bid, and as that gains traction, marketers can plan for increased interest here.


MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

In what some are calling the fourth industrial revolution, new technologies like AI and VR are expected to dominate the marketing space. Marketers like Bravo and Fernandez agree that companies need to evolve to survive. We talked to Nestlé's Margie Bravo and NFL's Marissa Fernandez about what's next in marketing and how to prepare for what the future brings.


Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.