Fox Hispanic Media introduces new Ad Sales unit “Conexiones”

What: Fox Hispanic Media launches "Conexiones", a new ad sales unit with a new upfront local tour for advertisers.
Why it matters: Fox Hispanic Media aims to provide clients with a seamless approach across various platforms and offer multi-tiered campaigns from one single sales force.

fox.hispanic.mediaFOX Hispanic Media (FHM), the advertising sales arm of FOX’s Spanish-language brands announced a new Ad Sales unit: "Conexiones". FHM also announced a four-city Upfront tour to interact directly with advertisers across the country. The road show will begin in April and present clients with the latest content offerings from MundoFox, FOX Deportes, Nat Geo Mundo and FOX Life.

The new Ad Sales unit activates an internal restructuring that will provide clients opportunities with Cross-Platform Solutions; Consumer Insights and Analytics; Content Amplification and Partnerships, in addition to linear television investments.

“Our marketplace has reached a strategic inflection point in both the way our content is distributed and consumed, as well as how it’s utilized by marketers to communicate with their consumers,” said Tom Maney, Executive Vice President, Advertising Sales, FOX Hispanic Media. “We are launching Conexiones as a commitment to provide our clients with a truly seamless approach across various FHM platforms, and offer them multi-tiered campaigns from one single sales force.”

FHM will begin its Upfront road show the first week of April in Miami, followed by Chicago, Los Angeles and ultimately culminating in New York the first week of May. MundoFox will hold a special event for advertisers on the 14th of May at lunch time during Upfront week in New York City.


Editorial Staff

Portada Staff

MORE FROM PORTADA

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

Brewing giant AB InBev has named Dentsu Aegis Network’s Vizeum as its new agency for the U.S. and Canada.


BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Social media — particularly Facebook, Twitter, and Instagram — has emerged as a key component in supporting sponsorship activations among a great majority of marketers, according to a new study by the ANA (Association of National Advertisers).