EXIM Licensing to promote BBC brands throughout Latin America
What: BBC Worldwide announced a licensing deal with EXIM to represent BBC brands for all licensing ventures in Latin America.
Why it matters: Consumers from Brazil, Mexico, Colombia and Chile, will have full access to new product lines never available before in Latin America.
BBC Worldwide, the main commercial arm of the British Broadcasting Corporation (BBC), announced the appointment of EXIM Licensing Group, a Miami headquarted company that is in the business of licensing, promotion and entertainment throughout Latin America, to represent BBC brands for all licensing ventures in Brazil, Mexico, Colombia and Chile.
Following the appointment, EXIM will have full access to the BBC’s award winning portfolio including brands like Doctor Who, Top Gear and Walking with Dinosaurs. Along with BBC Worlwide, it will work to build a long term licensing program and partner with market retailers and brands to increase BBC brands and merchandise footprint in the market. In addition to merchandise, EXIM will also pursue partnerships in live events and promotions on behalf of BBC Worldwide.
Consumers will have full access to new product lines never available before in Latin America. Initial stock will be available in the upcoming months.
BBC Entertainment is broadcasted in 15 countries in Latin America and the company continues to work on expanding the distribution to other Spanish-speaking countries, while continuing to provide a greater variety of new programming content.
“This negotiation marks an important strategic milestone for our retail business ambitions in Latin America. EXIM’s extensive experience will help us to deliver 360o opportunities which will give our fans broad access to BBC branded merchandise and events, never seen before in our region,"said Fred Medina, EVP and Managing Director, BBC Worldwide Latin America & U.S. Hispanic.
Celso Rafael, EVP, EXIM Licensing Group, adds: “We are truly excited to represent BBC Worldwide in Latin America and work on such iconic brands that represent a unique opportunity and have huge Licensing & Merchandising potential. We will hit the ground running by developing focused retail programs in key territories such as Brazil as quickly as the first semester of the year, showing the clear demand from consumers and fans for licensed merchandise under the BBC brand”.