Google increases lead in US Search Engine Rankings

What: Google sites led the explicit core search market in January with 13.2 billion searches.
Why it matters: Microsoft sites ranked second and Yahoo sites third, with 3.6 and 2 billion searches respectively.

google

ComScore has released its monthly comScore  Search analysis of the US search marketplace. According to the search:

 

  • Google Sites led the explicit core search market in January with 67.6 percent market share (up 0.3 percentage points).
  • Microsoft followed with 18.3 percent of search queries (up 0.1 percentage points).
  • Yahoo sites came in third with 10.4 percent of search queries conducted.
  • Ask Network was fourth and  accounted for 2.4 percent of explicit core searches.
  • AOL, Inc. came in fifth with 1.3 percent.

ComScore Explicit Core Search Share Report/January 2014 vs. December  2013:

Core Search Entity

Explicit Core Search Share (%)

Explicit Core Search Share (%)

Explicit Core Search Share (%)

Dec-13

Jan-14

Point Change

Total Explicit Core Search

100.0%

100.0%

N/A

Google Sites

67.3%

67.6%

0.3

Microsoft Sites

18.2%

18.3%

0.1

Yahoo Sites

10.8%

10.4%

-0.4

Ask Network

2.5%

2.4%

-0.1

AOL, Inc.

1.3%

1.3%

0.0

Source: comScore qSearch Total U.S. – Home & Work Locations.*“Explicit Core Search” excludes contextually driven searches that do not reflect specific user intent to interact with the search results.

 

Explicit core searches

In all, 19.6 billion explicit core searches were conducted in January:

  • Google Sites ranked first with 13.2 billion (up 7 percent).
  • Microsoft Sites ranked second with 3.6 billion searches (up 8 percent)
  •  Followed by Yahoo Sites with 2 billion (up 3 percent)
  •  Ask Network with 477 million (up 5 percent)
  • AOL, Inc. ranked fifth with 253 million (up 8 percent).

ComScore Explicit Core Search Query Report /January 2014 vs. December 2013:

Core Search Entity

Explicit Core Search Queries (MM)

Explicit Core Search Queries (MM)

Explicit Core Search Queries (MM)

Dec-13

Jan-14

Percent Change

Total Explicit Core Search

18,281

19,561

7%

Google Sites

12,299

13,220

7%

Microsoft Sites

3,327

3,587

8%

Yahoo Sites

1,969

2,025

3%

Ask Network

452

477

5%

AOL, Inc.

234

253

8%

“Powered By” Reporting

 

Further results:

In January, 69.0 percent of searches carried organic search results from Google (up 0.4 percentage points), while 27.0 percent of searches were powered by Bing.

 

 


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

#Portada16: Are Multicultural Media Buying Agencies Necessary?

#Portada16: Are Multicultural Media Buying Agencies Necessary?

One of the key highlights of the many sessions of #Portada16, co-produced with MediaPost last week, was the panel "Do Multicultural Media Buying Agencies have a Reason to Exist? The panelists argued passionately on a topic that is at the very crux of Multicultural Marketing and Media.


Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate, the next generation global content leader, and Univision Communications Inc. are teaming to launch a premium subscription video on demand (SVOD) service for the booming Hispanic movie-going audience in the U.S.The new premium on demand movie service will tap base of more than 50 million hispanic consumers in the U.S.


IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid have launched a partnership and set of products that could make waves in the video advertising world.