The World’s most valuable Brands: Apple leads followed by Samsung and Google

What: According Brand Finance Global 500 2014 study, Apple has kept its place as the world’s most valuable brand.
Why it matters: Brands from US based companies make up just over half the list.As regards Latin America, Brazil came in 17th , Mexico 25th and Chile 26th.

appleAccording Brand Finance Global 500 this year’s study, Apple has kept its place as the world’s most valuable brand and is once again ahead of its rivals Samsung and Google who came in second and third place. The rest of the top 10 brands were Microsoft, Verizon, General Electric, AT&T, Amazon, Walmart and IBM.
The 100 most valuable brands extent 33 countries across 20 broad industry categories. Brands from US based companies make up just over half the list.

 In Latin America:

  • • Brazil came in 17th with its 5 brands out of 500, achieving  a total brand value of 37,8 in 2014.
    • Mexico ranked 25th with 2 brands in 2014 and a total brand value of 7, 8.
    • Chile followed in the 26th position with 2 brands accounting for 7,4 of total brand value.

Top 20 world's most valuable brands

Rank 2014

Rank 2013

Brand

Country

Brand value (USD bn)

Brand rating 2014

Brand value change(USD bn)

Brand value change (%)

Brand value 2013 (USD bn)

Brand rating 2013

1

1

Apple

US

104,68

AAA

17,38

20%

87,30

AAA

2

2

Samsung

South Korea

78,75

AAA

19,28

34%

58,77

AAA

3

3

Google

US

60,62

AAA +

16,49

32%

52,13

AAA +

4

4

Microsoft

US

62,78

AAA

17,25

38%

45,53

AAA

5

10

Verizon

US

53,47

AAA

22,74

74%

30,73

AA+

6

7

Genereal electric

US

52,53

AA+

15,37

41%

37,16

AA

7

11

AT&T

US

45,41

AA

15

49%

30,41

AA+

8

8

Amazon

US

46,16

AAA

8,36

23%

38,79

AAA

9

5

Walmart

US

44,78

AA+

2,48

6%

42,30

AA+

10

6

IBM

US

41,51

AA+

3,79

10%

37,72

AA+

11

16

Toyota

Japana

34,90

AAA-

8,92

34%

25,98

AA+

12

9

Coca Cola

US

33,72

AAA+

0,48

-1%

34,20

AAA +

13

20

China Mobile

Hong Kong

31,84

AA+

8,55

37%

23,30

AA

14

N/A

T

Germany

30,81

AA

9,06

42%

21,54

AA+

15

14

Wells Fargo

US

30,24

AAA-

4,20

16%

25,04

AA+

16

13

Vodafone

UK

29,61

AAA-

2,60

10%

27,01

AAA

17

21

BMW

Germany

28,96

AAA

5,73

26%

23,24

AAA

18

12

Shell

Netherlands

28,57

AA+

1,18

-4%

29,75

AAA

19

17

Volkswagen

Germany

27,08

AAA-

3,40

14%

23,67

AAA

20

22

HSBC

UK

26,37

AAA

4,01

18%

22,88

AAA

Total brand value by country

Country

Total Brand Value 2014(USD bn)

Total Brand Value 2013(USD bn)

Brand Value change(USD bn)

Brand

Value

Change(%)

Number of Brands in top 500

2014

Number of Brands in top 500

2013

United States

1908,6

1614,8

294,0

18%

186

185

Japan

376,7

338,7

38,0

11%

42

49

Germany

324,0

247,0

77,0

31%

32

33

France

268.0

212,5

63,4

25%

23

31

UK

262,1

218,4

43,7

20%

35

32

China

229,0

185,3

43,7

24%

27

25

South Korea

152,0

132,8

19,2

14%

12

14

Switzerland

120,8

97,3

23,6

24%

19

19

Netherlands

112,0

93,8

18,2

19%

12

11

Spain

76,2

70,6

5,6

8%

10

10

Canada

75,4

74,0

1,3

2%

13

14

Hong Kong

69,9

41,5

28,4

68%

7

4

Italy

57,2

51,3

5,9

11%

8

8

Sweden

54,8

50,5

4,3

8%

7

8

Australia

50,3

43,9

6,4

15%

8

6

Russia

42,2

45,4

-4,2

-9%

8

6

Brazil

37,8

59,9

-22,1

-37%

5

9

India

35,7

40,6

-4,9

-12%

6

6

Norway

15,8

15,5

-0,7

-5%

3

3

Denmark

10,2

7,0

3,3

47%

3

2

Austria

9,8

3,7

5,9

180%

2

1

Malaysa

9,2

9,9

-0,7

-8%

1

2

Uae

8,9

7,3

1,7

23%

2

2

Saudi Arabia

8,0

3,3

4,7

141%

2

1

Mexico

7,8

17,6

-9,9

-56%

2

4

Chile

7,4

3,0

4,4

145%

2

1

Singapore

7,3

9,3

-2,1

-22%

2

3

South Africa

5,4

6,2

0,2

4%

1

1

Luxemburg

4,8

3,8

1,0

26%

1

1

Taiwan

3,8

3,0

0,7

25%

1

1

Thailand

3,7

2,8

1,1

44%

1

1

Portugal

3,1

2,0

0,3

11%

1

1


Editorial Staff

Portada Staff

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