The World’s most valuable Brands: Apple leads followed by Samsung and Google

What: According Brand Finance Global 500 2014 study, Apple has kept its place as the world’s most valuable brand.
Why it matters: Brands from US based companies make up just over half the list.As regards Latin America, Brazil came in 17th , Mexico 25th and Chile 26th.

appleAccording Brand Finance Global 500 this year’s study, Apple has kept its place as the world’s most valuable brand and is once again ahead of its rivals Samsung and Google who came in second and third place. The rest of the top 10 brands were Microsoft, Verizon, General Electric, AT&T, Amazon, Walmart and IBM.
The 100 most valuable brands extent 33 countries across 20 broad industry categories. Brands from US based companies make up just over half the list.

 In Latin America:

  • • Brazil came in 17th with its 5 brands out of 500, achieving  a total brand value of 37,8 in 2014.
    • Mexico ranked 25th with 2 brands in 2014 and a total brand value of 7, 8.
    • Chile followed in the 26th position with 2 brands accounting for 7,4 of total brand value.

Top 20 world's most valuable brands

Rank 2014

Rank 2013

Brand

Country

Brand value (USD bn)

Brand rating 2014

Brand value change(USD bn)

Brand value change (%)

Brand value 2013 (USD bn)

Brand rating 2013

1

1

Apple

US

104,68

AAA

17,38

20%

87,30

AAA

2

2

Samsung

South Korea

78,75

AAA

19,28

34%

58,77

AAA

3

3

Google

US

60,62

AAA +

16,49

32%

52,13

AAA +

4

4

Microsoft

US

62,78

AAA

17,25

38%

45,53

AAA

5

10

Verizon

US

53,47

AAA

22,74

74%

30,73

AA+

6

7

Genereal electric

US

52,53

AA+

15,37

41%

37,16

AA

7

11

AT&T

US

45,41

AA

15

49%

30,41

AA+

8

8

Amazon

US

46,16

AAA

8,36

23%

38,79

AAA

9

5

Walmart

US

44,78

AA+

2,48

6%

42,30

AA+

10

6

IBM

US

41,51

AA+

3,79

10%

37,72

AA+

11

16

Toyota

Japana

34,90

AAA-

8,92

34%

25,98

AA+

12

9

Coca Cola

US

33,72

AAA+

0,48

-1%

34,20

AAA +

13

20

China Mobile

Hong Kong

31,84

AA+

8,55

37%

23,30

AA

14

N/A

T

Germany

30,81

AA

9,06

42%

21,54

AA+

15

14

Wells Fargo

US

30,24

AAA-

4,20

16%

25,04

AA+

16

13

Vodafone

UK

29,61

AAA-

2,60

10%

27,01

AAA

17

21

BMW

Germany

28,96

AAA

5,73

26%

23,24

AAA

18

12

Shell

Netherlands

28,57

AA+

1,18

-4%

29,75

AAA

19

17

Volkswagen

Germany

27,08

AAA-

3,40

14%

23,67

AAA

20

22

HSBC

UK

26,37

AAA

4,01

18%

22,88

AAA

Total brand value by country

Country

Total Brand Value 2014(USD bn)

Total Brand Value 2013(USD bn)

Brand Value change(USD bn)

Brand

Value

Change(%)

Number of Brands in top 500

2014

Number of Brands in top 500

2013

United States

1908,6

1614,8

294,0

18%

186

185

Japan

376,7

338,7

38,0

11%

42

49

Germany

324,0

247,0

77,0

31%

32

33

France

268.0

212,5

63,4

25%

23

31

UK

262,1

218,4

43,7

20%

35

32

China

229,0

185,3

43,7

24%

27

25

South Korea

152,0

132,8

19,2

14%

12

14

Switzerland

120,8

97,3

23,6

24%

19

19

Netherlands

112,0

93,8

18,2

19%

12

11

Spain

76,2

70,6

5,6

8%

10

10

Canada

75,4

74,0

1,3

2%

13

14

Hong Kong

69,9

41,5

28,4

68%

7

4

Italy

57,2

51,3

5,9

11%

8

8

Sweden

54,8

50,5

4,3

8%

7

8

Australia

50,3

43,9

6,4

15%

8

6

Russia

42,2

45,4

-4,2

-9%

8

6

Brazil

37,8

59,9

-22,1

-37%

5

9

India

35,7

40,6

-4,9

-12%

6

6

Norway

15,8

15,5

-0,7

-5%

3

3

Denmark

10,2

7,0

3,3

47%

3

2

Austria

9,8

3,7

5,9

180%

2

1

Malaysa

9,2

9,9

-0,7

-8%

1

2

Uae

8,9

7,3

1,7

23%

2

2

Saudi Arabia

8,0

3,3

4,7

141%

2

1

Mexico

7,8

17,6

-9,9

-56%

2

4

Chile

7,4

3,0

4,4

145%

2

1

Singapore

7,3

9,3

-2,1

-22%

2

3

South Africa

5,4

6,2

0,2

4%

1

1

Luxemburg

4,8

3,8

1,0

26%

1

1

Taiwan

3,8

3,0

0,7

25%

1

1

Thailand

3,7

2,8

1,1

44%

1

1

Portugal

3,1

2,0

0,3

11%

1

1


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

#Portada16: Are Multicultural Media Buying Agencies Necessary?

#Portada16: Are Multicultural Media Buying Agencies Necessary?

One of the key highlights of the many sessions of #Portada16, co-produced with MediaPost last week, was the panel "Do Multicultural Media Buying Agencies have a Reason to Exist? The panelists argued passionately on a topic that is at the very crux of Multicultural Marketing and Media.


Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate, the next generation global content leader, and Univision Communications Inc. are teaming to launch a premium subscription video on demand (SVOD) service for the booming Hispanic movie-going audience in the U.S.The new premium on demand movie service will tap base of more than 50 million hispanic consumers in the U.S.


IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid have launched a partnership and set of products that could make waves in the video advertising world.