Sales Leads: The National Pork Board, Starcom-Microsoft, Fiat, Jack Daniels…

Sales Leads

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Start the year on the right foot with Portada's Interactive Directory of Corporate Marketers and Agency Executives. To acquire the database, please call Armando Gutierrez at 1-800-937-5322 or e-mail him at  armando@portada-online.com
SEE A DEMO OF THE DIRECTORY!

  •  The National Pork Board 

 The National Pork Board has selected the advertising, digital, and communications agency “Republica” as its national multicultural marketing agency of record. Based in Des Moines, Iowa, Republica will have to generate added value to the US pork industry and increasing per capita pork expenditures. It will also help the National Pork Board execute its multicultural marketing strategy with a focus on creating awareness of fresh pork and its benefits with Hispanic, African-American and Asian American consumers. Beginning this month, the agency will start developing a total market strategy that will divide into multiple divisions including research, advertising, media, branding, public relations, social media, community relations and promotions.Republica was founded in 2006. Since then, the agency has been advising global and national brands on how best to reach broader US consumer segments cross-culturally. The agency is based in Miami but has offices in New York and Los Angeles.

  •  Starcom-Microsoft 

Starcom agreed to buy advertising across properties such as Skype, Xbox and MSN, according to an Ad Age report. In addition to ad buys, the deal includes a 'first look' at consumer research from Microsoft, and word that they will jointly create ad products for the Microsoft platforms. However, the ad buy is not an exclusive partnership. Microsoft recently said it will review its media agency account. Incumbent SMG plans to participate in the review to keep the business. While there's no evidence to tie the new deal into giving SMG an advantage in the review, it certainly can't hurt.

  •  Fiat 

The automaker will started with a new national commercial last Thursday featuring entertainer Sean “Diddy” Combs; the ad is meant to help differentiate the four-door Fiat 500 hatchback from the smaller two-door Fiat 500 minicar, Automotive News reports. The spot was created by Doner. Jason Stoicevich of Fiat says this initial spot "is the first splash to get the car rolling for this year." Musician/actor Combs is best known in the ad community for his appearances throughout 2013 in Ciroc vodka commercials. Now he'll bring his style to Fiat.

  •  Jack Daniels 

On March 18th, Grammy® award-winning artists Julieta Venegas and Los Amigos Invisibles will kick off the Sala Siete concert series presented by Jack Daniel's, America's leading whiskey, crafted in Lynchburg, Tennessee. The private concert series, which will run throughout the month of March, will visit cities such as New York, Miami, Los Angeles, Dallas, and Chicago, among others. The tour is part of the brand's sustained initiative towards the US Hispanic market through live music events, which started in 2005.

Read previous issues of Sales Leads!

GET ALL THE LEADS YOU NEED WITH PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND MEDIA BUYERS! For detailed contact information on Corporate Marketers at these companies and the decision makers at their Advertising Agencies, get access to Portada’s Interactive Directory of Corporate Marketers and Agencies targeting Hispanics with more than 3,000 Leading Agency and Marketing/Advertising Directors. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!). If you are a Subscriber to the Directory login and access the Directory.

SEE A DEMO OF THE DIRECTORY!

Start the year on the right foot with Portada's Interactive Directory of Corporate Marketers and Agency Executives. To acquire the database, please call Nicolas Miranda at 1-800-937-5322 or e-mail him at  nicolas@portada-online.com


Editorial Staff

Portada Staff

MORE FROM PORTADA

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

Brewing giant AB InBev has named Dentsu Aegis Network’s Vizeum as its new agency for the U.S. and Canada.


BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Social media — particularly Facebook, Twitter, and Instagram — has emerged as a key component in supporting sponsorship activations among a great majority of marketers, according to a new study by the ANA (Association of National Advertisers).