Rakuten to acquire Viber for US $900m

What: Rakuten Inc. has acquired messaging and VoIP company, Viber for US $900m.
Why it matters: Mobile communications service Viber, complements Rakuten’s strategy in the digital space.

Rakuten_kanji_logoRakuten has acquired Viber for US $900 million. The acquisition is part of a Rakuten’s strategy into the digital content space, following other acquisitions such as Kobo, Wuaki.tv, and Viki.

Viber, a mobile communications service, complements Rakuten’s strategy in the digital space.Viber’s multi-platform application has reached 300 million registered users, growing over 120% in 2013.

Rakuten will now be able to penetrate new markets with multiple digital content offerings, in combination with its e-commerce and financial services platforms.

“I am tremendously excited to welcome Viber to the Rakuten family. Viber understands how people actually want to engage and have built the only service that truly delivers on all fronts. This makes Viber the ideal total consumer engagement platform for Rakuten as we seek to bring our deep understanding of the consumer to vast new audiences through our dynamic ecosystem of internet services,” Rakuten chairman and CEO, Hiroshi Mikitani said.

Viber CEO and founder, Talmon Marco, underlined: “This combination presents an amazing opportunity for Viber to enhance our rapid user growth in both existing and new markets. Sharing similar aspirations with Rakuten, our vision is to be the world’s No.1 communications platform and our combination with Rakuten is an important step in that direction.”


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

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