Sales Leads LatAm: Coca-Cola Mexico, Lowe´s, Sato Brazil…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

Coca-Cola - Mexico ::: Amway / Sanissísimo - Grupo Ogilvy ::: Braskem - África ::: Autozone / Lowe's - Havas Media Monterrey ::: McDonald´s - Draftfcb y 1to1 ::: edding - Grupo Básicos ::: Sato Brazil - WMcCann ::: Suzuki Argentina - El Vestuario ::: Tommy Hilfiger - Mexico ::: MEC - Argentina ::: Diana Alarcón - Undurraga y CVNE :::

Coca-Cola - Mexico

Coca-Cola brought the FIFA’s cup to Mexico for the third time to start the activities planned in the framework of 2014 Brazil World Cup celebration , for which the company will tour the country’s capital, Monterrey, and then go to the United States and Canada .

The trophy tour will be accompanied by Carlos Caetano Bledorn Dunga, former World Champion with the Brazilian National Team in the United States 94, and Christian Karembeu, former World Champion in France 98.

Amway / Saníssimo - Mexico

Ogilvy has announced new accounts for the 2014 in Mexico. The agency will be working with Amway, Pfizer Healthcare, Saníssimo - Bimbo- and Buró de Crédito.

Braskem - Brasil

Braskem, the Brazilean petrochemistry, has chosen África as its creative agency. The agency will be in charge of a new brand positioning

Autozone / Lowe´s - Mexico

Havas Media Monterrey has announced it will work with Autozone, one of the largest chains of spare parts, accessories and auto parts at national and international level. In addition, the agency started activities with Lowe´s worldwide, considered the second largest chain in the industry of construction and home decoration.

McDonald´s - Spain

Draftfcb and 1to1 are new digital agencies of McDonalds in Spain for the next three years. Draftfcb will be in charge of the digital strategy and social networks while 1to1 will be in charge of e commerce and fidelization.

Sato - Brazil 

WMcCann has won the Sato Brazil account.  WMcCann will be in charge of the corporate communication and b2b business . The agency already works with 3M, Jequiti, Sumitomo Group and Hospital São Luiz, among others clients.

Suzuki - Argentina

El Vestuario has been picked by Suzuki Argentina to produce the re-launching and re branding of Suzuki in Argentina.

Diana Alarcón - Mexico

Diana Alarcón will now handle the Undurraga account and CVNE. She also handles Grupo Emero, CAT; Champagne Louis Roederer, Vanguardias Modernas, BoConcept and Faber-Castell in the country.

JWT - Rugby World Cup - Global

JWT London has won the pitch to manage the 2015 Rugby World Cup account. Abbot Mead Vickers and Mindshare were the contenders. The brief includes tournament promotion and boosting ticket sales.

Budweiser - Global

Budweiser has confirmed its plans to end its sponsorship of the FA Cup at the end of the 2014/15 season. The brand will focus its attention on its deal with FIFA to sponsor the next three World Cups.

WorldPay - Global

Payment and risk services provider WorldPay has appointed global marketing and technology agency DigitasLBi as its lead global strategic digital agency. The appointment follows a five-way pitch. DigitasLBi will now work in partnership with WorldPay to develop and execute a global digital strategy across bought, owned and earned digital channels.

Microsoft - SMV - Global

According to Ad Age, Microsoft inked a partership with Starcom MediaVest Group that commits the agency to buying inventory across Microsoft properties such as Skype, Xbox and MSN. At the same time, SMG is also Microsoft's media agency, and they're fighting to retain the business.

Editorial Staff

Portada Staff


North American World Cup Bid Moving Closer For 2026

North American World Cup Bid Moving Closer For 2026

FIFA has reviewed (markedly different) bids from Morocco and North America for the 2026 World Cup. Initial signs point towards the United 2026 bid, and as that gains traction, marketers can plan for increased interest here.

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

In what some are calling the fourth industrial revolution, new technologies like AI and VR are expected to dominate the marketing space. Marketers like Bravo and Fernandez agree that companies need to evolve to survive. We talked to Nestlé's Margie Bravo and NFL's Marissa Fernandez about what's next in marketing and how to prepare for what the future brings.

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.