Social platform Tapiture raises US $2.25 million in seed funding

What: Social platform Tapiture raised US $2.25 million in seed funding. Tapiture is a masculine alternative to Pinterest.
Why it matters: Investors continue to bet money in Social Media platforms ast the sector continues to evolve.

tapitureTapiture announced that it has raised US $2.25 million in seed funding, consisting of US $1.25 million in new capital and US $1 million convertible note from last year.

The funding was led by JUMP Investors, with participation from Barry Sternlicht, Herb Simon, Brad Keywell (Lightbank), Brian Lee, Sam Bakhshandehpour, Dave Leyrer (Boulevard Capital), Happy Walters, Hilary Swank (the actress), Dwight Howard, and Amar’e Stoudemire. Akamai co-founder Randall Kaplan will be joining the board of directors.

A masculine alternative to Pinterest

Launched by Resignation Media in 2012, the site “Tapiture” first introduce itself as the masculine alternative to Pinterest. However, Tapiture has become an independent company aimed for both men and women. The site allows users to create accounts, on which they may upload, share, collect and add images of things of their interest (especially photos and videos).

Tapiture makes it easy to explore and get the best stuff around. It has 3 million unique monthly visitors and 100 million monthly page views.

“Tapiture’s traffic and revenue growth proves that consumers are looking for a new avenue to discover and share unique content – whether related to personal style, art, design, travel, food, or entertainment.This infusion of new capital will allow our team to aggressively pursue our market and merchant expansion efforts as we shape the future of social commerce,” said CEO John Ellis in the funding release.


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

GroupM’s Susan Schiekofer and Undertone’s Michael Pallad Will Discuss Brand Safety at #PortadaNY

GroupM’s Susan Schiekofer and Undertone’s Michael Pallad Will Discuss Brand Safety at #PortadaNY

Do digital advertising standards and policies need to change in the light of fake news, transparency and ad fraud issues? Hear from the executive responsible for digital trading and implementation across all of GroupM’s agencies about what needs to be done so that brands demands are 100% met.



Women in Marketing and Media: If You Don’t See Her, You Can’t Be Her

Women in Marketing and Media: If You Don’t See Her, You Can’t Be Her

Although women are increasingly more visible in the industry, there’s still a long path to go towards women achieving their full potentials and pushing their untapped capabilities to the maximum, especially for Hispanic and African-American women, who feel their barriers are even higher.