A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Carat – UM – Mastercard – Latin America ::: Bromley – Rent A Car – Latin America & the Caribbean::: Carat – UM – Mastercard – Latin America ::: eBay – Acxiom – Global ::: SapientNitro – Lycra – Global ::: Renault – Nissan – DigitasLBi – Global :::
Carat – UM – Mastercard – Latin America
Carat has been awarded MasterCard’s media business in all markets except Latin America. Universal McCann will retain the business in Latin America. UM has been in charge of global media planning and buying in Latin America since 2010. In 2010, MasterCard consolidated global media planning and buying by adding the US to UM’s responsibilities to manage the business abroad. The news of Carat’s addition was not so welcome for UM as it has been supporting the business for a couple of years.
Bromley – Rent A Car – Latin America & the Caribbean
San Antonio advertising agency Bromley Communications has been selected by St. Louis-based Enterprise Holdings to support its National Car Rental and Alamo Rent A Car brands in Latin America and the Caribbean.
Bromley will create a branding campaign for both brands and develop specialized communications tools to assist franchisees with their in-country marketing efforts.
eBay – Acxiom – Global
eBay Advertising today announced a partnership with Acxiom – a company that specialises in enterprise data, analytics and software as a service – to enhance segmentation and targeting on the platform.
SapientNitro – Lycra – Global
SapientNitro has been appointed global advertising agency of record for the brand Lycra. The agency will be in charge of Lycra’s global brand strategy including advertising, customer experience, digital and social activity development as it aims to bring life to the brand’s positioning.
Renault – Nissan – DigitasLBi – Global
Renault and Nissan have appointed DigitasLBi to handle their global digital accounts. Over the next three years, DigitasLBi will relaunch the websites and mobile platforms for Renault, Nissan, Infiniti, Renault Samsung Motors, Dacia, Datsun and Venucia in every market.
OMD currently handles global media for the partnership.
[ctalatamb]
