According to Keynote, last Super Bowl wasn’t that exciting making advertisers take part as the main attraction for which they had to make their brand and ads worth the price. They tried to make a difference among consumers with connected devices in their laps and pockets.
John Malone, who runs Liberty Global and Liberty Media, is about to buy 49% stake in Formula One racing valuing the sport at more than US $9 billion.
Holly McGavock, Head of Planning at Wing, put her finger on a crucial issue this morning at a conference in NYC when discussing the Total Market approach…
Bill Gates has announced he will resign as CEO and Microsoft has already officially published that Satya Nadella will be in charge of that position from now on.
Facebook has announced a partnership with UK social TV analytics company SecondSync. This partnership is aim to help clients understand how people use the social network to talk about different topics such as TV.
ImpreMedia has announced the launch of Flashpik.com, a celebrity photo-based website for the US Hispanic market.