Ad-Tech: BrightTag enters Brazilian market with ROIx partnership

What: Data network ROIx has picked BrightTag Fuse™ technology platform to power real-time, cross-channel marketing in Brazil.
Why it matters: BrightTag Fuse™ will help ROIx improving advertising technology in Brazil where  the digital economy is developing fast and consumers spend the most time online compared to other Latin American countries.

BrighttagData network ROIx has picked BrightTag to power real-time, cross-channel marketing.

Brazil’s audience-based data and media-buying platform, BrightTag, has announced that will continue to expand globally by growing its presence in the Latin American market where Internet use, online retail, digital advertising and social media are rapidly increasing. BrightTag already has offices in the US, UK, Japan and Brazil.

The company has chosen BrightTag Fuse™ technology platform to power the real-time, cross-channel marketing needs of its 60-plus clients. Brazil leads the region with its consumers spending the most time online and having the largest gross domestic product .

Brazil’s digital economy is developing fast beforehand 2014 FIFA World Cup and the 2016 Olympics.

ROIx is using BrightTag Fuse™ to improve  its advertising technology in Brazil. The company claims to be  revolutionizing the country’s online advertising market with its approach to collecting, onboarding and managing data across multiple channels. The network has around 38 million unique visitors across its more than 60 clients.

ROIx clients include: Banco Santander, Gafisa and Tim. “Thanks to BrightTag’s patented technology platform, we are providing industry-changing data options for our clients in Brazil. With BrightTag Fuse™, we have gained the unique ability to tap into customer data in real-time across all channels” said John deTar, Chief Executive Officer, ROIx.

 

 


Editorial Staff

Portada Staff

MORE FROM PORTADA

North American World Cup Bid Moving Closer For 2026

North American World Cup Bid Moving Closer For 2026

FIFA has reviewed (markedly different) bids from Morocco and North America for the 2026 World Cup. Initial signs point towards the United 2026 bid, and as that gains traction, marketers can plan for increased interest here.


MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

In what some are calling the fourth industrial revolution, new technologies like AI and VR are expected to dominate the marketing space. Marketers like Bravo and Fernandez agree that companies need to evolve to survive. We talked to Nestlé's Margie Bravo and NFL's Marissa Fernandez about what's next in marketing and how to prepare for what the future brings.


Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.