Ad-Tech: BrightTag enters Brazilian market with ROIx partnership
What: Data network ROIx has picked BrightTag Fuse™ technology platform to power real-time, cross-channel marketing in Brazil.
Why it matters: BrightTag Fuse™ will help ROIx improving advertising technology in Brazil where the digital economy is developing fast and consumers spend the most time online compared to other Latin American countries.
Brazil’s audience-based data and media-buying platform, BrightTag, has announced that will continue to expand globally by growing its presence in the Latin American market where Internet use, online retail, digital advertising and social media are rapidly increasing. BrightTag already has offices in the US, UK, Japan and Brazil.
The company has chosen BrightTag Fuse™ technology platform to power the real-time, cross-channel marketing needs of its 60-plus clients. Brazil leads the region with its consumers spending the most time online and having the largest gross domestic product .
Brazil’s digital economy is developing fast beforehand 2014 FIFA World Cup and the 2016 Olympics.
ROIx is using BrightTag Fuse™ to improve its advertising technology in Brazil. The company claims to be revolutionizing the country’s online advertising market with its approach to collecting, onboarding and managing data across multiple channels. The network has around 38 million unique visitors across its more than 60 clients.
ROIx clients include: Banco Santander, Gafisa and Tim. “Thanks to BrightTag’s patented technology platform, we are providing industry-changing data options for our clients in Brazil. With BrightTag Fuse™, we have gained the unique ability to tap into customer data in real-time across all channels” said John deTar, Chief Executive Officer, ROIx.