Key Data from Portada's 2013 CVC Audit and Readership Survey.
Portada has by far the largest reach and influence of any media property in its sector. It has a combined print, online and conference audience of more than 150,000.
- 97.7% of the Portada audience agrees with the phrase "Portada gives essential, high quality, relevant information about Latin Marketing and Media"
- 33.2% of our readers contacted an advertiser after reading advertising in the print publication.
- 71.0% introduced new ideas after reading a Portada issue
- More than 61% of Portada's audience are C-level professionals in the Latin Marketing, Media, Advertising and Content sectors.
- 73.4% of Portada's audience is comprised by Marketing and Media buying, planning executives.
Contenido LLC dba Portada
Operates the following Websites and associated Newsletters:
- http://www.portada-online.com/ (U.S. Hispanic)
- http://mercadotecnia.portada-online.com/ (Spanish)
Publishes a quarterly magazine (2013 audited circ. 20,000, pass along 4.65)
Produces three Annual Conferences:
- Latin American Advertising and Media Summit, Miami, FL
- Annual Hispanic Advertising and Media Conference, NYC
- Foro Mexico de Publicidad y Medios, Mexico City DF
Manages two Annual Awards:
- Latin American Advertising and Media Awards
- Hispanic Advertising and Media Awards
Compiles and publishes two Online Databases:
- Directory of Corporate Marketers and Media Buyers/Planners targeting Hispanic Consumers
- Directory of Corporate Marketers and Media Buyers/Planners targeting Latin American consumers
Produces several research reports about the U.S. Hispanic and Latin American advertising, media and content markets.
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