Sales Leads LatAm: Claro Argentina, Mabe – Wunderman, IDET Mexico…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

Claro - Central CTL ::: Tena - Contrapunto BBDO ::: IDET - BrainGame Central ::: Skechers - Shackleton Buzz&Press ::: Volkswagen - Tribal Buenos Aires ::: Coca-Cola - Labstore Shopper Marketing ::: Mabe - Wunderman Argentina

Claro - Argentina

Claro has chosen Central CTL as its creative agency for the "2014 Copa Claro". The tennis tourney will be in  Buenos Aires between the 8th-16th of February.

IDET - Mexico

The Instituto de Derecho de las Telecomunicaciones has appointed BrainGame Central as its agency of record in the country. The agency will be in charge of all the communication of the Intitute.

Skechers - Spain

Skechers  will work with the agency Shackleton Buzz&Press for its digital actions. The agency will be in charge of all the digital communications and the content for this platform. Elvis Santos is the current director of the agency.  David de Silva  is the social media strategist and Paula Gómez –social media and PR Strategist-.

Volkswagen - Argentina

Volkswagen has chosen Tribal Buenos Aires as its digital agency in Argentina. The agency will be in charge of the strategy, creativity and production of the digital actions.

Mabe - Argentina

Wunderman Argentina will be working with Mabe, the multinational Mexican company. Wunderman will be in charge of the community networks of the brands (including social networks and site interactions).


Editorial Staff

Portada Staff

MORE FROM PORTADA

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

Brewing giant AB InBev has named Dentsu Aegis Network’s Vizeum as its new agency for the U.S. and Canada.


BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Social media — particularly Facebook, Twitter, and Instagram — has emerged as a key component in supporting sponsorship activations among a great majority of marketers, according to a new study by the ANA (Association of National Advertisers).