Changing Places LatAm: Nilufar Fowler, Henry Tajer, Silvana Siniavsky…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

John Rudaizky - EY ::: Nilufar Fowler  - Mindshare ::: Henry Tajer- IPG ::: Fabián Bonelli - Publicis ::: Silvana Siniavsky - Don :::

John Rudaizky has been appointed brand and external communications leader of EY. John joins EY as a partner from his team leader role across WPP companies.  John will be responsible for building the EY brand worldwide through a program of accelerated brand investment.

Nilufar Fowler, current MD of Mindshare Thaiand, has been appointed to lead Mindshare’s Unilever account on a global level. Previously David Pullan was in charge of the account and now will be in charge of the Mindshare’s New York office and chair of the global Unilever ExCo at Mindshare. Fowler has been with the Mindshare team for seven years, six of which were spent with the Unilever account team. Her new position will require her to focus on leveraging data-driven technologies to allow Unilever to reach the full potential of real-time marketing.

Don, the Argentinean agency leaded by Papón Ricciarelli, has named  Silvana Siniavsky  as new digital planner director. Siniavsky  has previously worked in Mexico for CIE, Euro RSCG, Resultics, Starcom MediaVest Group  and LiquidThread.

Fabián Bonelli leaves Ecuador after working for Geometry, to move to Publicis Panamá. Bonelli will lead the creative department of Publicis Panama.

IPG Mediabrands US, has announced the appointment of  Henry Tajer, actual Executive Chairman of IPG Mediabrands Australia, as Global Chief Operating Officer. He will report to IPG Mediabrands Global CEO  Matt Seiler.



Editorial Staff @portada_online

Portada Staff

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Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.