AT&T, Anheuser Busch and Pfizer sign up for first ever Spanish-language Superbowl Broadcast

What: AT&T, Anheuser Busch and Pfizer  have signed up as advertisers at Fox Deportes Spanish-language broadcast of the Super bowl this Sunday February 2.
Why it matters: The Super bowl  between the Denver Broncos and Seattle Seahawks will be the first ever televised in Spanish in the United States.

NOTE: Portada's 2014 Soccer Marketing Guide will be published tomorrow January 28! You will be able to download it for free and get a US $10 voucher reedemable at SOCCER.COM!

This coming Sunday February 2 is going to be a first for Spanish-language TV and online video streaming. As Fox Sports carries Super Bowl XLVIII from MetLife Stadium, so will also Spanish-language network Fox Deportes,The Super Bowl has never before been televised in Spanish in the United States.

Super BowlTom Maney, executive vice president of advertising sales at Fox Hispanic Media, told Reuters that sponsors signed up so far include AT&T, Anheuser-Busch and Pfizer. Maney added that
Fox should have sold nearly 90 percent of available advertising time on Fox Deportes by the time the Denver Broncos and Seattle Seahawks take the field on February 2.  Advertisers on Fox Deportes' Super Bowl broadcast buy packages that also give them time on its video stream. Fox Deportes is available in 21 million homes.

For the English-language broadcast, the Fox network set the sales rate for a 30-second advertisement at US $4 million, matching the price set by CBS, the Broadcast right holder of  last year's Super Bowl (XLVII). Fox began selling advertising for the game in May 2013. The inventory is now sold out. Confirmed Advertisers of the English-language broadcast are:

Anheuser Busch

Cheerios

H&M

Oikos (Dannon)

Turbotax (Intuit)

Audi

Chevrolet

Heinz

Paramount

Volkswagen

Axe (Unilever)

Chobani

Hiunday

PepsiCo

Weathertech

Bank of America

Coca-Cola

Jaguar

Sodastream

Wonderful Pistachios

Butterfinger (Nestle)

Doritos (Pepsico)

Kia

Squarespace

Carmax

GoDaddy

M&M (Mars)

Toyota

More than 100 million viewers

More than 100 million viewers are expected to watch the title game on the Fox TV English-language broadcast. Fox expects the video streaming of its game on Fox TV to surpass the 3 million unique users who streamed last year's Super Bowl game between the San Francisco 49ers and the Baltimore Ravens on CBS's CBSSports.com . CBS' stream last year had 43% more viewers than NBC's live stream the year before, which chalked up 2.1 million unique users, according to Adgate.

Last year the Taco Bell ad was one of the most popular ads among Hispanics. While there was no Spanish-language TV broadcast before this year. Univsion Radio did broadcast the game in Spanish in 2013.

NOTE: Portada's 2014 Soccer Marketing Guide will be published tomorrow January 28! You will be able to download it for free and get a US $10 voucher reedemable at SOCCER.COM!


Editorial Staff

Portada Staff

MORE FROM PORTADA

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

Brewing giant AB InBev has named Dentsu Aegis Network’s Vizeum as its new agency for the U.S. and Canada.


BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Social media — particularly Facebook, Twitter, and Instagram — has emerged as a key component in supporting sponsorship activations among a great majority of marketers, according to a new study by the ANA (Association of National Advertisers).