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January 23, 2014

Google Glass: A drastic change for advertising?

Google Glass is a platform that works across applications as mobiles do , with the difference that is “hands-free” while working from voice commands. By just saying “Ok Glass” the device starts operating and one can record videos, transmit them “live” online, take pictures and whatever one can imagine through applications.

2013 Ad investment in Spain declines by 10.1%

According to i2p study, advertising investment in Spain was of € 3570.6 million ( US 4846.27 million). This amount was lower by 10.1% to the € 3969.6 million (US 5388.73 million) invested during 2012.