Lowe and Partners acquires global digital agency Profero

What? Lowe and Partners has acquired Profero.The agency ‘s name will be changed to Lowe Profero.
Why it matters? Lowe Profero will be integrated into the Lowe and Partners network and the management team will report to Lowe and Partners CEO Michael Wall. In 2012, Profero invested  in New York-based, Latino-focused advertising and content agency the Vox Collective.

01_lp_mark_rgb_041114Lowe and Partners, a division of Interpublic Group has announced the acquisition of the global digital network Profero. The agency will be called Lowe Profero and will be integrated into the Lowe and Partners network, serving as its global digital offering.

The current management team from Profero will report to Low and Partners CEO Michael Wall and the Lowe and Partners Leadership Team. Co-founder Wayne Arnold will serve as Global CEO of Lowe Profero.

Profero’s clients include marketers like Unilever, ASOS, Diageo, Marks and Spencer and Western Union, in addition to local market clients.The network specializes in digital advertising, media and marketing solutions and has offices in Australia, China (Shanghai and Beijing), Japan, Korea, Hong Kong, Singapore, UK and the U.S.

Back In 2012 ,Profero invested  in New York-based, Latino-focused advertising and content agency the Vox collective to build a new digital centry agency targeting the US Hispanic and Latin American markets.  The vox collective co-founders, Roberto Ramos and Susan Jaramillo, currently run the new entity as president and chief creative officer, respectively.

“This is a major development for Lowe and Partners. In launching Lowe Profero, we are significantly enhancing our global digital capabilities – a critical step that will drive forward our strategy of building a contemporary and creatively differentiated network for our clients,” said Lowe and Patners CEO, Michael Wall.

According to Wayne Arnold, Global CEO of Lowe Profero : “This is an important and exciting next step for both of our teams. We both believe in and understand the benefits of a complementary and integrated advertising and digital offering. Digital sits at the core of all future advertising. That’s what Lowe Profero will deliver globally for our clients, giving us a highly relevant and distinctive position in the agency network market.”

Terms of the transaction were not disclosed.


Editorial Staff

Portada Staff

MORE FROM PORTADA

North American World Cup Bid Moving Closer For 2026

North American World Cup Bid Moving Closer For 2026

FIFA has reviewed (markedly different) bids from Morocco and North America for the 2026 World Cup. Initial signs point towards the United 2026 bid, and as that gains traction, marketers can plan for increased interest here.


MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

In what some are calling the fourth industrial revolution, new technologies like AI and VR are expected to dominate the marketing space. Marketers like Bravo and Fernandez agree that companies need to evolve to survive. We talked to Nestlé's Margie Bravo and NFL's Marissa Fernandez about what's next in marketing and how to prepare for what the future brings.


Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.