Lowe and Partners, a division of Interpublic Group has announced the acquisition of the global digital network Profero. The agency will be called Lowe Profero and will be integrated into the Lowe and Partners network, serving as its global digital offering.
According to i2p study, advertising investment in Spain amounted to €3570.6 million (US 4846.27 million). This amount was lower by 10.1% compared to the € 3969.6 million (US 5388.73 million) invested during 2012.
What: Multichannel Network MiTú has closed a licensing agreement with AOL to syndicate Hispanic video content over a wide array of AOL Hispanic digital properties. Why it
Lowe and Partners, a division of Interpublic Group has announced the acquisition of the global digital network Profero. The agency will be called Lowe Profero and will be integrated into the Lowe and Partners network, serving as its global digital offering.