Peugeot experienced a 5.8% sale growth in Latin America

What?Although Peugeot sales have dropt worlwide, sales in Latin Ameica have growth by 5.8 %.
Why it matters? The company achieved a new historical registration record after launching of its 208 model in Argentina.

    Peugeot's  sales dropped 8.7% worldwide last year. Even so, the company managed to achieve a 5.8% sale growth in Latin America, 25.8% in China and 43% outside Europe.

The brand’s objective is to reach 50% sales outside Europe by 2015, which means they still have one more year to go. Concerning Latin America, Peugeot experienced a successful launch of its 208 model. This lead to 98,300 registrations in Argentina, an increase of 21,6 that made the company achieve a new historical record.

As part of that international growth, the brand recorded 1,553,000 sales worldwide .Still,they wish to improve their marketing strategy. So, their plan for 2014 is to expand their Peugeot 308 range with a new body style (SW) as well as new powertrains and new automatic gearboxes. the company is also planning on recovering in the southern European markets.

Source: autoevolution


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

GroupM’s Susan Schiekofer and Undertone’s Michael Pallad Will Discuss Brand Safety at #PortadaNY

GroupM’s Susan Schiekofer and Undertone’s Michael Pallad Will Discuss Brand Safety at #PortadaNY

Do digital advertising standards and policies need to change in the light of fake news, transparency and ad fraud issues? Hear from the executive responsible for digital trading and implementation across all of GroupM’s agencies about what needs to be done so that brands demands are 100% met.



Women in Marketing and Media: If You Don’t See Her, You Can’t Be Her

Women in Marketing and Media: If You Don’t See Her, You Can’t Be Her

Although women are increasingly more visible in the industry, there’s still a long path to go towards women achieving their full potentials and pushing their untapped capabilities to the maximum, especially for Hispanic and African-American women, who feel their barriers are even higher.