What? Editora Abril and Publicitas have extended their existing sales partnership into new international markets.
Why it matters: International advertising brands will be able to reach a pan-Latin American target group with Editorial Abril´s audience.
Publicitas will represent Editora Abril in eight new international markets in addition to the existing partnership for Latin America. The new markets are Dubai, China, Hong Kong, India, London, Malaysia, Singapore and Thailand. Publicitas will be the exclusive media sales representative in the above mentioned markets and sell Editora Abril’s media products to advertisers interested to reach Editora Abril’s audience in Latin America.
Editora Abril, founded in 1950, has over 48 titles, 25 editions in tablet format, male and female portals, over 46 apps, and more than 7000 employees in Latin America. Leader in 21 of 24 segments, Abril also offers a database in Brazil, Alpha Base, and Brazilian out-of- home communication brand Elemidia. Over 29,5 million readers across its print portfolio, 52,4 million unique visitors to its websites, 2 million visitors in over 100 events and 15,7 million people via digital out-of-home. Editora Abril also publishes the magazine VEJA.
“In order to continue growing in the international market we need to narrow down our relationship with clients wherever they are. Publicitas will help us broaden our advertising reach taking our brands to eight new countries,” states Jacques Ricardo, International Advertising Director of Editora Abril.
“We are very pleased to extend our partnership with Editoria Abril. Their multi-channel media offering enriches Publicitas media portfolio and allows our media specialists across the network to offer our international advertising clients to reach a pan-Latin American target group, ” ads Johannes Braun, International Managing Director at Publicitas.
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