Changing Places LatAm: Henrique de Castro, Rafael Jimenez, Carlos Carbajal…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Henrique de Castro - Yahoo! ::: Aaron Sutton - África Entretenimiento ::: Rafael Jiménez - Seenapse ::: Carlos Carbajal - Arrechadera Claverol ::: Enrique Navarrete Arrieta - McAfee

Yahoo’s Chief Operating Officer Henrique De Castro is departing the company, according to a regulatory filing. De Castro joined Yahoo from Google in 2012. A report in Adweek last fall suggested that De Castro was under increasing pressure from Mayer to deliver better ad numbers.

Aaron Sutton has been named General Creative Director of África Entretenimiento. The executive will be in charge of all the creative content produced. The agency said the already have 150 new works for this year. Previously, Sutton has worked for MPM, Giovanni FCB, DM9DDB y , Lew'LaraTBWA.

Rafael Jiménez is leaving Havas Worldwide Mexico to found Seenapse, a creative digital tool. Havas will be one of the partners of the new project.

Carlos Carbajal is now working for the creative department of  Arrechadera Claverol. The executive has been working as Creative Director of Ogilvy & Mather Mexico.

McAfee has named Enrique Navarrete Arrieta as Director of the IT and Communication Channels Department in Mexico.


Editorial Staff

Portada Staff

MORE FROM PORTADA

North American World Cup Bid Moving Closer For 2026

North American World Cup Bid Moving Closer For 2026

FIFA has reviewed (markedly different) bids from Morocco and North America for the 2026 World Cup. Initial signs point towards the United 2026 bid, and as that gains traction, marketers can plan for increased interest here.


MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

In what some are calling the fourth industrial revolution, new technologies like AI and VR are expected to dominate the marketing space. Marketers like Bravo and Fernandez agree that companies need to evolve to survive. We talked to Nestlé's Margie Bravo and NFL's Marissa Fernandez about what's next in marketing and how to prepare for what the future brings.


Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.