Changing Places LatAm: Henrique de Castro, Rafael Jimenez, Carlos Carbajal…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Henrique de Castro - Yahoo! ::: Aaron Sutton - África Entretenimiento ::: Rafael Jiménez - Seenapse ::: Carlos Carbajal - Arrechadera Claverol ::: Enrique Navarrete Arrieta - McAfee

Yahoo’s Chief Operating Officer Henrique De Castro is departing the company, according to a regulatory filing. De Castro joined Yahoo from Google in 2012. A report in Adweek last fall suggested that De Castro was under increasing pressure from Mayer to deliver better ad numbers.

Aaron Sutton has been named General Creative Director of África Entretenimiento. The executive will be in charge of all the creative content produced. The agency said the already have 150 new works for this year. Previously, Sutton has worked for MPM, Giovanni FCB, DM9DDB y , Lew'LaraTBWA.

Rafael Jiménez is leaving Havas Worldwide Mexico to found Seenapse, a creative digital tool. Havas will be one of the partners of the new project.

Carlos Carbajal is now working for the creative department of  Arrechadera Claverol. The executive has been working as Creative Director of Ogilvy & Mather Mexico.

McAfee has named Enrique Navarrete Arrieta as Director of the IT and Communication Channels Department in Mexico.


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.