Changing Places: Esteban Ribero, Jose Villafañe, JB Perrette, Jill Byron, Lisa Penelton

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

EntravisionEntravision Communications Corporation has announced that its Luminar division, the data analytics and modeling provider focused on delivering insights on US Latino consumers, has added two new senior management positions. Esteban Ribero is the new VP  of Luminar Analytics. He will assist Luminar uncovering hispanic consumer insights and translating them into creative strategies. Ribero previously served as Vice President and Strategy Director at Leo Burnett/Lapiz and as Latin America Brand Science Director at OmnicomMedia GroupRafael Hernandez has been appointed to Vice President of Client Solutions, Luminar Audience Platform to lead the division in targeted ad buying. Hernandez will lead the development of programmatic strategies to achieve business and revenue goals for clients. He was previously Vice President and head of multicultural Initiatives at Diligant and has held sales management positions at Audiensescience, Fox International Channels and Batanga.

In addition, Entravision Communications has appointed Jose Villafañe to Executive Vice President of Entravision Solutions and Entravision Radio Network. His responsibilities include all national spot and network goals for Entravision owned and operated and partner radio stations. Previously, he worked as Senior Vice President for the company. Villafañe will be based in New York.

JB Perrette has been named president of Discovery Networks International.He will replace Mark Hollinger. Hollinger will lead the company across 220 countries.

Jill Byron has joined Glam Media as Senior Vice President of Marketing. She will be based in Brisbane managing sales marketing and client solutions She will report to Glam Media Chief Revenue Officer and President Dan Lagani. At her new position in Glam Media, Ms. Byron will be responsible for corporate marketing, PR & communications, marketing & client solutions, brand category development, consumer insights & analytics and video marketing solutions. Byron spent the last six years as VP Marketing or CBS Interactive, where she led marketing, brand building, strategic planning and program execution across major web properties.

The global digital agency, Critical Mass, has announced new leaderships for Chicago and Los Angeles offices. Amanda Levy has been promoted to General Manager leading business and operations across Chicago and Los Angeles, while continuing her role as Senior Vice President and client partner for Nissan and Infiniti North America. Joining Amanda as regional leaders are Suzanne Michaels who joins as Executive Creative Director and Lisa Penelton as Vice President of Marketing Science.

Suzanne Michaels is a creative leader with nearly 20 years of experience leading teams, concepting and executing brand programs and ideas. As Senior Vice President and Executive Creative Director, She will oversee the creative departments in Chicago and LA. Suzanne will report into Amanda and recently appointed CCO Conor Brady, and join the agency executive team and global creative council. Prior to joining Critical Mass, Suzanne was as DigitasLBi leading creative for TeamSprint and contributing to several major competitive pitch wins.  Lisa Penelton joins Critical Mass as Vice President of Marketing Science, overseeing clients across four offices. Lisa' has experience in data science and marketing analytics field with expertise in driving long-term growth and multi-channel efficiency. She joins Critical Mass from Razorfish where she was Group Director of Consumer Insights, based in Chicago. Previously, Lisa built the analytics practice at DraftFCB and worked on the client side at United Way of America.

Jens Welin has joined Starcom USA as executive VP, managing director, and will relocate to Chicago from Sweden, where he was most recently global growth director for Starcom MediaVest Group EMEA. He will lead the agency’s Best Buy and Beam Inc. accounts.At the same time LISA HURWITZ has joined Starcom USA as executive VP, managing director for P&G North American Communications Planning. She was most recently executive VP, group account director at Arc Worldwide, where she led the shopper, digital and eCommerce businesses for P&G in North America and was P&G lead for Arc globally. Prior to Arc, she was with digital agency Razorfish. Starcom MediaVest has also appointed MATT KAIN, executive VP, global network client operations. He was most recently CEO-AsiaPacific for The Search Agency in Sydney, Australia. Prior to that he was managing partner and managing director at Mindshare Search in New York.

Read prior Changing Places weekly editions.


Celeste Martorana @celesmartorana

Celeste joined Portada’s team in 2013. Since then, she has been working as an editor for Portada’s English-language website and compiling information for Portada’s Databases.

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