Research: Google sites led the explicit core search market last December

What? According to December 2013 comscore qSearch analysis, Google sites led the search with 67.3 percent of search queries conducted.
Why it matters?Of the 18.3 billion explicit core searches conducted in December, Google Sites ranked first with 12.3 billion (up 2 percent).

ComScore, Inc. has released its monthly comScore qSearch analysis of the US search marketplace. Google Sites led the explicit core search market in December with 67.3 percent of search queries conducted.

US Explicit Core Search

  • Google Sites led the U.S. explicit core search market in December with 67.3 percent market share (up 0.6 percentage points)
  •  Microsoft Sites followed with 18.2 percent (up 0.1 percentage points)
  • Yahoo Sites came in third with 10.8 percent.
  • Ask Network accounted for 2.5 percent of explicit core searches
  •  Followed by AOL, Inc. with 1.3 percent.

 

Core Search Entity

Explicit Core Search Share (%)

Nov-13

Dec-13

Point Change

Total Explicit Core Search

100.0%

100.0%

N/A

Google Sites

66.7%

67.3%

0.6

Microsoft Sites

18.1%

18.2%

0.1

Yahoo Sites

11.2%

10.8%

-0.4

Ask Network

2.6%

2.5%

-0.1

AOL, Inc.

1.4%

1.3%

-0.1

*“Explicit Core Search” excludes contextually driven searches that do not
reflect specific user intent to interact with the search results.
ComScore Explicit Core Search Share Report*.December 2013 vs. November 2013.Total U.S. – Home & Work Locations.Source: comScore qSearch.

 

Throughout December,18.3 billion explicit core searches were conducted .

  • Google Sites ranked first with 12.3 billion (up 2 percent).
  • Microsoft Sites ranked second with 3.3 billion searches (up 1 percent),
  •  Yahoo Sites followed with 2 billion.
  • Ask Network came in fourth with 452 million
  • and AOL, Inc. with 234 million.

 

Core Search Entity

Explicit Core Search Queries (MM)

Nov-13

Dec-13

Percent Change

Total Explicit Core Search

18,124

18,281

1%

Google Sites

12,095

12,299

2%

Microsoft Sites

3,285

3,327

1%

Yahoo Sites

2,027

1,969

-3%

Ask Network

464

452

-3%

AOL, Inc.

253

234

-7%

“Powered By” Reporting
In December, 68.6 percent of searches carried organic search results from Google (up 0.4 percentage points), while 27.1 percent of searches were powered by Bing.
comScore Explicit Core Search Query Report. December 2013 vs. November 2013 .Total U.S. – Home & Work Locations. Source: comScore qSearch

 


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

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