IMS appoints Maren Lau as CMO for Latin America
What? Maren Lau was promoted to CMO in IMS.
Why it matters?IMS has commercial representation of Twitter in the latin american region, among other clients.
IMS Internet Media Services IMS Internet Media Services has announced the promotion of Maren Lau to CMO. So far, the executive has served the company as SVP of Marketing.
Maren Lau, who is also a member of the company, has been involved in various business activities such as new product development and corporate strategy. She promoted the launch of the Social Division of IMS - Twitter's Ad Sales Partner in Latin America - in eight markets. It also sells the Waze application.
In her new role ,the executive will remain in charge of the marketing team and IMS Social operations regionally.
Taratuta Gaston, President of IMS, has recently spoken with Portada about 2014 trends (article here).