Sales Leads LatAm: Wikot, AB Inveb LatAm, Claro Peru, Facebook…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

Wikot - Colombia ::: Penn National Gaming - Carnival Cruise Lines - Latin America ::: Andrey Shakov - Mexico  ::: AB Inveb - Latin America :::AB Inveb - Latin America

  • Wikot - Colombia

Wikot Colombia has won the Kimberly Clark digital account during for the 2014. The agency will also manage the Kimberly Clark Health account.

  • AB Inveb - Latin America

AB Inveb has chosen Zenith Optimedia Argentina to manage its media account in Latin America: Argentina, Bolivia, Paraguay, Uruguay, Chile and Peru.

AB Inveb has been working with different agencies in the region on each country and with Zenith Optimedia is unifying the business. In Argentina, AB Inveb has been working with UM.

  • Claro - Peru

Claro Peru has launched a new promotion providing unlimited access to Facebook. For PEN 0.10 for 30 days, customers can access the social network via the m.facebook.com mobile portal from a Claro mobile phone. Pre-paid customers must make a PEN 0.50 top-up by 31 January and have at least PEN 0.10 of credit to access the promotion.

  • Penn National Gaming - Carnival Cruise Lines - Latin America

Penn National Gaming struck a marketing deal with Carnival Cruise Lines in which customers of regional gaming giant can redeem player loyalty points on cruises to the Caribbean, Bahamas, Mexico, and other destinations.

Starting in mid-April, guests of Penn National’s 18 Hollywood-branded and Argosy-branded casinos will be eligible to receive complimentary Caribbean and Mexican cruises.

  • Andrey Shakov - Mexico

Dr. Andrey Shakov, a premier plastic surgeon in Tijuana, Mexico, has launched an updated website. The website changes are part of a comprehensive online marketing campaign designed to make Dr. Shakov's practice more accessible to patients in Mexico and the United States.

  • Facebook - Global

Facebook has announced that it will withdraw its sponsored story advertisements commencing April 9. The controversial feature, which rolled out in 2011, shows when a user’s Facebook friend interacts with a sponsored page, app or event.

 

 


Editorial Staff

Portada Staff

MORE FROM PORTADA

North American World Cup Bid Moving Closer For 2026

North American World Cup Bid Moving Closer For 2026

FIFA has reviewed (markedly different) bids from Morocco and North America for the 2026 World Cup. Initial signs point towards the United 2026 bid, and as that gains traction, marketers can plan for increased interest here.


MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

In what some are calling the fourth industrial revolution, new technologies like AI and VR are expected to dominate the marketing space. Marketers like Bravo and Fernandez agree that companies need to evolve to survive. We talked to Nestlé's Margie Bravo and NFL's Marissa Fernandez about what's next in marketing and how to prepare for what the future brings.


Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.