Research: Smartphones will lead sales of the consumer electronics industry in 2014
The CEA (Consumer Electronics Association) published a new report with revenue projections for 2014. CEA President and CEO Gary Shapiro said that revenues for the U.S. consumer electronics (CE) industry are projected to grow 2.4 percent in 2014, reaching a new record high of $208 billion. The forecast projects that new, emerging product categories will grow by 107 percent year-over-year in 2014 and Smartphones are expected to maintain their position as the sales leader of the industry in 2014.
The new technology categories, including 3D printers, Bluetooth wireless speakers, convertible PCs, health and fitness devices, smart watches and Ultra HD television displays, are cumulatively expected to contribute more than $6 billion to the overall CE industry in 2014. While these emerging product categories represent less than three percent of the entire CE industry, they drive 65 percent of total industry revenue growth.
Sales of mobile connected devices, specifically smartphones and tablets, will continue to contribute significant unit sales and revenue to the total CE bottom line in 2014. Although revenue growth has slowed, unit sales will continue to see steady increases.
Smartphones are expected to maintain their position as the sales leader of the industry in 2014, with unit shipments projected to reach 152 million this year, up from 138 million units sold in 2013. Additionally, smartphone revenues are expected to generate $41 billion in 2014, a 4.6 percent increase from $39 billion in 2013.
Unit sales of tablets are projected to reach 89.3 million this year, up from 77.4 million in 2013. Revenues for tablets will reach $27.3 billion this year, up by three percent.
Bright spots within the television category will help drive revenue growth this year, as larger screen sizes and innovative display features have consumers upgrading their video experience. Although, total unit sales of displays are predicted to remain even with 2013 levels, total TV sets and display sales are projected to reach $21.3 billion in 2014, up two percent from 2013’s better than expected revenue level of $21 billion.
LCD flat-panels continue to dominate the total number of sets sold each year. Both unit sales and revenues for LCD displays are projected to increase slightly, with 39 million LCD TVs expected to ship to dealers in 2014, resulting in $19 billion in revenue.
Innovative features such as Ultra HD and OLED within the display category are beginning to gain awareness. Unit shipments of Ultra HD displays are expected to surpass $1 billion for the first time this year, while OLED displays will reach $836 million.
Audio: Soundbars, headphones and Bluetooth wireless speakers remain the standout products of this category. Soundbar shipments are projected to increase 22 percent to 3.5 million units and reach $676 million in revenue. Headphones are expected to sell 71 million units, earning $1.5 billion in revenue; while Bluetooth wireless speakers are expected to generate $430 million in total revenue in 2014, an increase of 12 percent year-over-year.
Automotive electronics: The growth of new vehicle sales in 2014 will drive factory-installed systems to reach $11 billion in revenues, an increase of 20 percent.
Electronic gaming: The release of next generation gaming consoles are projected to propel unit shipment growth, up 42 percent year-over-year, to reach revenues of $5.7 billion in 2014.