launches Latin Lifestyle Destination, Spanish edition a target for 2014

What: Ziff Davis's is introducing a Latin Lifestyle Destination called Hermanos, Pernod Ricard's Chivas brand is the presenting sponsor.
Why it matters: A Ziff Davis is a major publisher of tech and men oriented digital media. A Ziff Davis spokesperson tells Portada that a Spanish-language edition of is a target for 2014.

Online Men's site  revealed its new Latin lifestyle destination, Hermanos. Launching with premium partner Chivas, Hermanos is a digital platform, offering a fresh new way to reach Hispanic men who are passionate about life. Hermanos’ launch articles center around the theme of chivalry and the experience of being a modern gentleman. “With Hermanos, we wanted to create an environment where Hispanic-American men could come to find relevant, engaging content that matters to them,” says Armando Gomez, AskMen’s Sr. Director of Advertising. “To ensure that level of commitment to relevant, quality content, Hermanos is powered and curated by America’s top young Hispanic minds and forward-thinkers.”

Sophie LaPlante, Digital Marketing and Public Relations Manager at Ziff Davis, tells Portada that "Hermanos is a perfect fit for every category of interest to Hispanic men: fine living (alcohol and food), fashion, cars, luxury, entertainment, CPG, etc."

A Spanish-version of AskMen is a target for 2014.

" has over 17 million unique visitors per month, internationally," LaPlante adds. Regarding traffic expectations for the Hermanos site, LaPlante notes that "With our audience’s demand for such content, we expect great momentum over the next few weeks. However, it’s still too early to predict accurate numbers."

Ziff Davis Spanish-language presence

LaPlante adds that "Ziff Davis has a growing licensing network with local media specialists in their own language, with a Spanish version of AskMen a target for 2014. We already publish the games site IGN in Spanish with Marca."

In 2012, in collaboration with Spain's sport newspaper and website Marca, owned by Unidad Editorial, IGN Spain was introduced with premium gaming and entertainment for 18-34 year old Spanish men. IGN and Marca expects in the long run  to eventually release another Spanish IGN website specifically for the pan-regional, Spanish-speaking gaming community in Latin America.


Editorial Staff

Portada Staff


North American World Cup Bid Moving Closer For 2026

North American World Cup Bid Moving Closer For 2026

FIFA has reviewed (markedly different) bids from Morocco and North America for the 2026 World Cup. Initial signs point towards the United 2026 bid, and as that gains traction, marketers can plan for increased interest here.

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

In what some are calling the fourth industrial revolution, new technologies like AI and VR are expected to dominate the marketing space. Marketers like Bravo and Fernandez agree that companies need to evolve to survive. We talked to Nestlé's Margie Bravo and NFL's Marissa Fernandez about what's next in marketing and how to prepare for what the future brings.

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.