Tequila Herradura named Fallon Minneapolis, a division of Fallon World wide, part of Publicis Group, as the brand’s new global agency of record. Universal Mc Cann will continue to be in charge of media buying and planning. The appointment follows an agency review and Brown-Forman’s October announcement adding Fallon to the roster for Woodford Reserve Bourbon. It represents Fallon’s third new-business win in less than two months. Fallon clients include Travelers, Nestlé Purina, Woodford Reserve, H&R Block.
“We are excited about working with Fallon. As a brand with solid growth and a promising future, Fallon’s creative work will be instrumental in making Tequila Herradura the most admired tequila brand in the world,” said Ann Stickler, SVP and Global Managing Director. Established in 1870, Tequila Herradura is the original ultra-premium tequila brand. Crafted by
The Casa Herradura brand is one of the top-selling ultra-premium tequilas in Mexico and has a significant growth potential in the U.S. market, where the ultra-premium tequila category is experiencing double-digit growth rates. Fallon will develop a creative platform and advertising campaign designed to help propel global growth. “Mexico has remained secret to most people, and as that amazing nation’s premier export, Herradura will blow people’s minds,” said Jeff Kling, Chief Creative Officer at Fallon. The global work from Fallon is planned to launch in the first half of 2014.
