Movile and appAttach launch new App Platform for Latin America

What? IT company Movile with appAttach announced the launch of an unified app marketplace platform for Latin America.
Why it matters? The platform aims to connect and improve relationships between distribution parties in the region.

mobile-app-600-304IT company Movile announced the launch of an unified app marketplace that aims to connect and improve relationships between distribution parties. The company is trying to connect global app developers with Latin America’s growing smartphone market. This new platform will be called Movile Marketplace.

The company notes that it has already previously preloaded applications on Samsung, LG, Sony, Huawei as well as Apple mobile devices. The submitted apps are curated to ensure they meet quality selection criteria. To bolster this new project, Movile has partnered with app distribution and analytics platform, appAttach.

“Movile’s relationships with OEMs and carriers in Latin America are a perfect complement to our powerful app distribution and analytics platform,” said appAttach CEO James DePoy.

This move is an important one as Latin America is said to be the fourth biggest smartphone market by 2017.

“It’s a natural fit for Movile to help bring together OEMs, carriers and developers,” said Movile head of US operations Eduardo Henrique. “Movile is invested in making the Latin American mobile economy take off, and with this step we help ease the burden on everyone involved, and build upon our first success.”

Source: Ventureburn

Editorial Staff

Portada Staff

MORE FROM PORTADA

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

Brewing giant AB InBev has named Dentsu Aegis Network’s Vizeum as its new agency for the U.S. and Canada.


BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Social media — particularly Facebook, Twitter, and Instagram — has emerged as a key component in supporting sponsorship activations among a great majority of marketers, according to a new study by the ANA (Association of National Advertisers).