Critical Mass announces new global hires

What? Critical Mass announces new hires and a merger with Agency Republic in London.
Why it matters? The agency has new executives for its global operations to expand the business.

critical.massCritical Mass, a global digital agency, is bolstering its global network with the addition of two new executive leaders and merging its London-based operations with digital creative pioneer Agency Republic.

Conor Brady and Chris Hayes join from Brooklyn-based Huge as CCO and CMO respectively. Both roles are new for the agency, and both executives will report directly to CEO Dianne Wilkins.

In addition, to continue growing its global network and capabilities in key markets, Critical Mass is merging its UK operations with Agency Republic.

Dianne Wilkins, CEO of Critical Mass, explained, “It takes bold moves to be a leader in today’s marketing agency world. With our new global executives and expanded UK operations, Critical Mass is doubling down on our ability to create smart, customer-centered brand experiences around the world. Today’s news shows our substantial commitment to further strengthening our capabilities and talent available to our global clients.”

Susanne Jones, former Managing Director of Critical Mass London, moves into a new strategic role as SVP Client Partner for one of the agency’s largest global clients.


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

GroupM’s Susan Schiekofer and Undertone’s Michael Pallad Will Discuss Brand Safety at #PortadaNY

GroupM’s Susan Schiekofer and Undertone’s Michael Pallad Will Discuss Brand Safety at #PortadaNY

Do digital advertising standards and policies need to change in the light of fake news, transparency and ad fraud issues? Hear from the executive responsible for digital trading and implementation across all of GroupM’s agencies about what needs to be done so that brands demands are 100% met.



Women in Marketing and Media: If You Don’t See Her, You Can’t Be Her

Women in Marketing and Media: If You Don’t See Her, You Can’t Be Her

Although women are increasingly more visible in the industry, there’s still a long path to go towards women achieving their full potentials and pushing their untapped capabilities to the maximum, especially for Hispanic and African-American women, who feel their barriers are even higher.