What? Google sites,driven by video viewing at YouTube.com, ranked first as online video content property.AOL, Inc. came in second.
Why it matters?comScore Video Metrix data showed that 189.2 million Americans watched 47.1 billion online content videos in November, while the number of video ad views totaled 26.8 billion.
According to comScore Video Metrix service 189.2 million Americans watched 47.1 billion online content videos in November, while the number of video ad views totaled 26.8 billion.
Top 10 Video Content Properties by Unique Viewers
- Google Sites, driven by video viewing at YouTube.com, ranked first as online video content property in November with 163.5 million unique viewers.
- AOL, Inc. ranked second with 73 million viewers.
- Facebook followed with 66.2 million
- NDN with 51 million
- Yahoo Sites with 45.8 million.
In total, 47.1 billion video content views occurred during the month with:
- Google Sites generating the highest number at 14.7 billion
- AOL, Inc. followed with 1.3 billion
- Facebook with 1.2 billion.
Google Sites had the highest engagement among the top ten properties.
Property |
Total Unique Viewers (000) |
Videos (000)* |
Minutes per Viewer |
---|---|---|---|
Total Internet : Total Audience |
189,178 |
47,148,046 |
1,177.3 |
Google Sites |
163,504 |
14,737,686 |
387.9 |
AOL, Inc. |
73,022 |
1,339,830 |
70.2 |
|
66,194 |
1,233,234 |
28.1 |
NDN |
51,039 |
576,699 |
78.0 |
Yahoo Sites |
45,833 |
343,751 |
62.0 |
VEVO |
43,696 |
649,705 |
47.8 |
Amazon Sites |
42,204 |
182,511 |
19.6 |
Microsoft Sites |
40,264 |
653,773 |
41.1 |
Vimeo |
35,087 |
132,145 |
29.1 |
Turner Digital |
30,616 |
248,230 |
39.2 |
Source: comScore Video Metrix.Top U.S. Online Video Content Properties Ranked by Unique Video Viewers.November 2013.Total U.S. – Home and Work Locations.Content Videos Only (Ad Videos Not Included)
Top 10 Video Ad Properties by Video Ads Viewed
Nearly 26.8 billion video ads were viewed by americans in November:
- AOL, Inc. maintained the #1 position with 4 billion ad impressions.
- Google Sites came in second with 3.6 billion ads
- LiveRail.com followed with 3.1 billion,
- BrightRoll Platform with 2.7 billion
- SpotXchange Video Ad Marketplace with 2.4 billion.
Time spent watching video ads totaled 10.2 billion minutes.AOL, Inc. delivered the highest duration of video ads at 1.8 billion minutes. Video ads reached 55.8 percent of the total US population an average of 155 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 89.
Property |
Video Ads (000) |
Total Ad Minutes (MM) |
Frequency (Ads per Viewer) |
% Reach Total U.S. Population |
---|---|---|---|---|
Total Internet : Total Audience |
26,757,722 |
10,234 |
154.6 |
55.8 |
AOL, Inc. (including Adap.tv) |
3,999,297 |
1,815 |
24.7 |
52.2 |
Google Sites |
3,643,330 |
365 |
31.7 |
37.0 |
LIVERAIL.COM† |
3,054,165 |
1,287 |
19.0 |
51.8 |
BrightRoll Platform**† |
2,683,286 |
1,268 |
15.9 |
54.4 |
SpotXchange Video Ad Marketplace† |
2,377,879 |
804 |
18.9 |
40.7 |
Specific Media** |
2,179,024 |
882 |
13.7 |
51.3 |
TubeMogul Video Ad Platform† |
2,094,286 |
642 |
17.5 |
38.5 |
Hulu |
1,419,197 |
572 |
88.7 |
5.2 |
Tremor Video** |
1,133,362 |
526 |
10.8 |
33.7 |
Videology† |
784,752 |
354 |
8.4 |
30.2 |
Source:comScore Video Metrix.Top U.S. Online Video Ad Properties Ranked by Video Ads* Viewed.November 2013.Total U.S. – Home and Work Locations.Ad Videos Only (Content Videos Not Included)*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.
Top 10 YouTube Partner Channels by Unique Viewers
November 2013 Youtube partner data revealed that:
- video music channel VEVO maintained the first position in the ranking with 42.6 million viewers.
- Fullscreen ranked #2 spot with 30.5 million unique viewers
- Maker Studios Inc. folowed with 27.4 million
- Warner Music with 25.3 million
- ZEFR with 23.4 million.
Maker Studios Inc. demonstrated the highest engagement (71 minutes per viewer) among Youtube partners, followed by VEVO (48 minutes per viewer). VEVO streamed the highest number of videos (639 million), followed by Maker Studios Inc. (527 million).
Property |
Total Unique Viewers (000) |
Videos (000) |
Minutes per Viewer |
---|---|---|---|
VEVO @ YouTube |
42,621 |
638,583 |
48.0 |
Fullscreen @ YouTube |
30,509 |
354,729 |
37.7 |
Maker Studios Inc. @ YouTube |
27,384 |
526,502 |
71.4 |
Warner Music @ YouTube |
25,273 |
157,061 |
18.5 |
ZEFR @ YouTube |
23,371 |
112,745 |
13.3 |
warnerbros vfp @ YouTube |
20,824 |
64,893 |
5.4 |
The Orchard @ YouTube |
19,874 |
82,318 |
11.4 |
rumblefish @ YouTube |
18,517 |
47,816 |
6.9 |
UMG @ YouTube |
18,102 |
68,245 |
10.4 |
Disney Online @ YouTube |
15,913 |
65,344 |
5.2 |
Source:comScore Video Metrix.Top U.S. Online Video Ad Properties Ranked by Video Ads* Viewed.November 2013.Total U.S. – Home and Work Locations.Ad Videos Only (Content Videos Not Included)*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.
Other findings from November 2013 include:
- 87.1 percent of the US Internet audience viewed online video.
- duration of the average online content video was 4.7 minutes
- average online video ad was 0.4 minutes.
- Video ads accounted for 36.2 percent of all videos viewed and 4.4 percent of all minutes spent viewing video online.