Google sites ranked first as online video content property

What? Google sites,driven by video viewing at YouTube.com, ranked first as online video content property.AOL, Inc. came in second.
Why it matters?comScore Video Metrix data showed that 189.2 million Americans watched 47.1 billion online content videos in November, while the number of video ad views totaled 26.8 billion.

According to comScore Video Metrix service  189.2 million Americans watched 47.1 billion online content videos in November, while the number of video ad views totaled 26.8 billion.

Top 10 Video Content Properties by Unique Viewers

  • Google Sites, driven by video viewing at YouTube.com, ranked first as online video content property in November with 163.5 million unique viewers.
  • AOL, Inc. ranked second with 73 million viewers.
  •  Facebook followed with 66.2 million
  • NDN with 51 million
  •  Yahoo Sites with 45.8 million.

In total,  47.1 billion video content views occurred during the month with:

  • Google Sites generating the highest number at 14.7 billion
  •  AOL, Inc. followed with 1.3 billion
  •  Facebook with 1.2 billion.

Google Sites had the highest  engagement among the top ten properties.

Property

Total Unique Viewers (000)

Videos (000)*

Minutes per Viewer

Total Internet : Total Audience

189,178

47,148,046

1,177.3

Google Sites

163,504

14,737,686

387.9

AOL, Inc.

73,022

1,339,830

70.2

Facebook

66,194

1,233,234

28.1

NDN

51,039

576,699

78.0

Yahoo Sites

45,833

343,751

62.0

VEVO

43,696

649,705

47.8

Amazon Sites

42,204

182,511

19.6

Microsoft Sites

40,264

653,773

41.1

Vimeo

35,087

132,145

29.1

Turner Digital

30,616

248,230

39.2

Source: comScore Video Metrix.Top U.S. Online Video Content Properties Ranked by Unique Video Viewers.November 2013.Total U.S. – Home and Work Locations.Content Videos Only (Ad Videos Not Included)

Top 10 Video Ad Properties by Video Ads Viewed

Nearly 26.8 billion video ads were viewed by americans in November:

  • AOL, Inc. maintained  the #1 position with 4 billion ad impressions.
  • Google Sites came in second with 3.6 billion ads
  •  LiveRail.com followed with 3.1 billion,
  • BrightRoll Platform with 2.7 billion
  •  SpotXchange Video Ad Marketplace with 2.4 billion.

Time spent watching video ads totaled 10.2 billion minutes.AOL, Inc. delivered the highest duration of video ads at 1.8 billion minutes. Video ads reached 55.8 percent of the total US population an average of 155 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 89.

Property

Video Ads (000)

Total Ad Minutes (MM)

Frequency (Ads per Viewer)

% Reach Total U.S. Population

Total Internet : Total Audience

26,757,722

10,234

154.6

55.8

AOL, Inc. (including Adap.tv)

3,999,297

1,815

24.7

52.2

Google Sites

3,643,330

365

31.7

37.0

LIVERAIL.COM†

3,054,165

1,287

19.0

51.8

BrightRoll Platform**†

2,683,286

1,268

15.9

54.4

SpotXchange Video Ad Marketplace†

2,377,879

804

18.9

40.7

Specific Media**

2,179,024

882

13.7

51.3

TubeMogul Video Ad Platform†

2,094,286

642

17.5

38.5

Hulu

1,419,197

572

88.7

5.2

Tremor Video**

1,133,362

526

10.8

33.7

Videology†

784,752

354

8.4

30.2

Source:comScore Video Metrix.Top U.S. Online Video Ad Properties Ranked by Video Ads* Viewed.November 2013.Total U.S. – Home and Work Locations.Ad Videos Only (Content Videos Not Included)*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.

Top 10 YouTube Partner Channels by Unique Viewers

November 2013 Youtube partner data revealed that:

  • video music channel VEVO maintained the first position in the ranking with 42.6 million viewers.
  • Fullscreen ranked #2 spot with 30.5 million unique viewers
  • Maker Studios Inc. folowed  with 27.4 million
  • Warner Music with 25.3 million
  • ZEFR with 23.4 million.

Maker Studios Inc. demonstrated the highest engagement (71 minutes per viewer) among Youtube partners, followed by VEVO (48 minutes per viewer). VEVO streamed the highest  number of videos (639 million), followed by Maker Studios Inc. (527 million).

 

Property

Total Unique Viewers (000)

Videos (000)

Minutes per Viewer

VEVO @ YouTube

42,621

638,583

48.0

Fullscreen @ YouTube

30,509

354,729

37.7

Maker Studios Inc. @ YouTube

27,384

526,502

71.4

Warner Music @ YouTube

25,273

157,061

18.5

ZEFR @ YouTube

23,371

112,745

13.3

warnerbros vfp @ YouTube

20,824

64,893

5.4

The Orchard @ YouTube

19,874

82,318

11.4

rumblefish @ YouTube

18,517

47,816

6.9

UMG @ YouTube

18,102

68,245

10.4

Disney Online @ YouTube

15,913

65,344

5.2

Source:comScore Video Metrix.Top U.S. Online Video Ad Properties Ranked by Video Ads* Viewed.November 2013.Total U.S. – Home and Work Locations.Ad Videos Only (Content Videos Not Included)*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.

Other findings from November 2013 include:

  • 87.1 percent of the US Internet audience viewed online video.
  •  duration of the average online content video was 4.7 minutes
  • average online video ad was 0.4 minutes.
  • Video ads accounted for 36.2 percent of all videos viewed and 4.4 percent of all minutes spent viewing video online.

Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

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