Fabio Seidl is joining LAPIZ as executive creative director

What? Fabio Seidl is joining the agency LAPIZ as executive creative director.
Why it matters? He will report to LAPIZ CCO Laurence Klinger and manage creative product across the agency’s client portfolio.

f seidlThe marketing agency for emerging cultures inside Leo Burnett,LAPIZ ,has announced that Fabio Seidl will join them as SVP, Executive Creative Director. Seidl will report to LAPIZ CCO Laurence Klinger and will manage creative product across the agency’s client portfolio.

Seidl’s has been nearly 20 years in the industry. He has worked with global brands such as Coca-Cola, Hellman’s, General Motors, Dove, Volvo, Nestle, Cadbury, Billboard, Philips and Kraft Foods, among others. He is an award-winning for creative campaigns and has contributed to Ogilvy Brazil’s recognition as Agency of the Year at Cannes.

“LAPIZ is a great agency with tons of creative momentum and I couldn’t be happier to work alongside so many talented people,” said Seidl.

"It’s with great honor and excitement that we welcome Fabio to our family. With his expertise, I am confident that Fabio will not only help us meet our creative goals but his leadership will improve the ingenuity and quality of our product in the coming year,” said Laurence Klinger CCO of LAPIZ.

Seidl is joining Lapiz after the agency collected creative awards in 2013 and was crowned as Agency of the Year in the US Hispanic market at El Ojo de Iberoamerica Festival in Buenos Aires. It has also won new business including RE/MAX, Marshalls and Firestone among others.

“Fabio’s vast experience and success with developing award-winning global campaigns and innovations is impressive and the future of our industry,” says Gustavo Razzetti, EVP, Managing Director of LAPIZ.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

#Portada16: Are Multicultural Media Buying Agencies Necessary?

#Portada16: Are Multicultural Media Buying Agencies Necessary?

One of the key highlights of the many sessions of #Portada16, co-produced with MediaPost last week, was the panel "Do Multicultural Media Buying Agencies have a Reason to Exist? The panelists argued passionately on a topic that is at the very crux of Multicultural Marketing and Media.


Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate, the next generation global content leader, and Univision Communications Inc. are teaming to launch a premium subscription video on demand (SVOD) service for the booming Hispanic movie-going audience in the U.S.The new premium on demand movie service will tap base of more than 50 million hispanic consumers in the U.S.


IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid have launched a partnership and set of products that could make waves in the video advertising world.