What?Colombia came in second in terms of video engagement with an average of 149.8 videos watched per viewer during October 2013.
Why it matters?Colombian males between the ages of 15-24 were the most engaged viewers with an average of 213.3 videos viewed.
Colombia ranked second in terms of video engagement with an average of 149.8 videos watched per viewer during October 2013. Online video streaming reached 89.5 percent of Colombia’s total online population watching videos during the month, compared to the global average at 84.9 percent.
Total Unique Viewers (000) | % Reach | Videos perViewer | |
|---|---|---|---|
Global | 1,369,435 | 84.9 | 199.3 |
Brazil | 68,093 | 87.8 | 184.0 |
Colombia | 10,831 | 89.5 | 149.8 |
Chile | 5,525 | 91.5 | 124.5 |
Mexico | 23,906 | 81.3 | 104.4 |
Argentina | 17,120 | 95.5 | 79.8 |
Source: comScore Video Metrix.Audience of Reportable Latin America Markets Ranked by Videos per Viewer.October 2013.Total Latin America Audience, Age 15+, Home and Work Locations*
Young Colombians Males Show Highest Engagement with Online Video
The most engaged viewers were colombian males between the ages of 15-24 with an average of 213.3 videos viewed for a total of 16.6 hours during the month. Comparatively, females age 15-24 watched just 144.4 videos on average for a total of 8.6 hours of viewing time. Males watched an average of 49 more videos and spent 5.7 more hours watching online video than their female counterparts.
Videos per Viewers | Hours per Viewers | |
|---|---|---|
Base Audience: Persons: 15+ | 149.8 | 10.7 |
Males – Age | ||
All Males (15+) | 174.3 | 13.6 |
Males: 15-24 | 213.3 | 16.6 |
Males: 25-34 | 165.9 | 13.3 |
Males: 35-44 | 124.0 | 9.5 |
Males: 45-54 | 129.3 | 9.6 |
Males: 55+ | 116.8 | 9.6 |
Females – Age | ||
All Females (15+) | 125.3 | 7.9 |
Females: 15-24 | 144.4 | 8.6 |
Females: 25-34 | 126.4 | 8.0 |
Females: 35-44 | 101.9 | 6.5 |
Females: 45-54 | 89.5 | 6.2 |
Females: 55+ | 111.5 | 8.9 |
Source: comScore Video Metrix.Audience of Reportable Latin America Markets Ranked by Videos per Viewer.October 2013.Total Latin America Audience, Age 15+, Home and Work Locations*Does not include visits from public Access computers, such as Internet cafes, mobile phones or PDAs
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