Google Sites led the explicit core search market last November

What? Google Sites led the explicit core search market last November according to ComScore monthly qSearch analysis of the US search marketplace.
Why it matters? Google came first with 66.7 percent of search queries conducted (12.1 billion searches)  triplicating Microsoft sites which came second with 18.1 percent (3.3 billion searches).

ComScore, Inc. has released its monthly comScore qSearch analysis of the US search marketplace. Google Sites led the explicit core search market in November with 66.7 percent of search queries conducted.

US explicit core search

  • Google Sites led the US explicit core search market in November with 66.7 percent market share.
  • Microsoft Sites followed with 18.1 percent.
  • Yahoo Sites came third with 11.2 percent (up 0.1 percentage points).
  • Ask Network accounted for 2.6 percent of explicit core searches
  •  AOL, Inc. came last with 1.4 percent (up 0.1 percentage points).

 

Core Search Entity

Explicit Core Search Share (%)

Oct-13

Nov-13

Point Change

Total Explicit Core Search

100.0%

100.0%

N/A

Google Sites

66.9%

66.7%

-0.2

Microsoft Sites

18.1%

18.1%

0.0

Yahoo Sites

11.1%

11.2%

0.1

Ask Network

2.6%

2.6%

0.0

AOL, Inc.

1.3%

1.4%

0.1

Source: comScore qSearch.November 2013 vs. October 2013.Total US.– Home & Work Locations.Excludes contextually driven searches that do not reflect specific user intent to interact with the search results.

In total, 18.1 billion explicit core searches were conducted in November.

  • Google Sites ranked first with 12.1 billion
  • Microsoft Sites  ranked second with 3.3 billion searches
  • followed by Yahoo Sites with 2 billion
  • Ask Network with 464 million
  • AOL, Inc. with 253 million.

 

Core Search Entity

Explicit Core Search Queries (MM)

Oct-13

Nov-13

Percent Change

Total Explicit Core Search

19,339

18,124

-6%

Google Sites

12,934

12,095

-6%

Microsoft Sites

3,495

3,285

-6%

Yahoo Sites

2,151

2,027

-6%

Ask Network

499

464

-7%

AOL, Inc.

260

253

-3%

Source: comScore qSearch.November 2013 vs. October 2013.Total US.– Home & Work Locations.“Powered By” Reporting.

 

 


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

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