WPP’s GroupM to acquire majority share in Vocanic

What? WPP's GroupM has acquired a majority stake in social media marketing business Vocanic Pte Ltd.
Why it matters? The company aims to continue its Asian expansion and expects a 40% growth after this new acquisition.

handshake  behind a corporative building.Great for any design.WPP's GroupM to acquire majority stake in Vocanic.

GroupM, WPP’s global media investment and operating company is continuing its Asian expansion with the acquisition of a majority stake in social media marketing business Vocanic Pte Ltd.

Vocanic’s client list comprises StarHub, Axis, EDB, SAP, Astro, Unilever, Dell, Symantec, Mead Johnson, Danone, WingTai Retail, MHD, and Standard Chartered Bank. The companies has around 70 employees and provides a range of social media strategy consulting, social technology, social media program and campaign management, community management and social media analytics services.

WPP is expecting a minimum 40% growth in new media over the next five years through its Asian growth.

No financial terms of the deal were revealed.

Source : mandmglobal

 


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

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