WPP’s GroupM to acquire majority share in Vocanic

What? WPP's GroupM has acquired a majority stake in social media marketing business Vocanic Pte Ltd.
Why it matters? The company aims to continue its Asian expansion and expects a 40% growth after this new acquisition.

handshake  behind a corporative building.Great for any design.WPP's GroupM to acquire majority stake in Vocanic.

GroupM, WPP’s global media investment and operating company is continuing its Asian expansion with the acquisition of a majority stake in social media marketing business Vocanic Pte Ltd.

Vocanic’s client list comprises StarHub, Axis, EDB, SAP, Astro, Unilever, Dell, Symantec, Mead Johnson, Danone, WingTai Retail, MHD, and Standard Chartered Bank. The companies has around 70 employees and provides a range of social media strategy consulting, social technology, social media program and campaign management, community management and social media analytics services.

WPP is expecting a minimum 40% growth in new media over the next five years through its Asian growth.

No financial terms of the deal were revealed.

Source : mandmglobal


Editorial Staff

Portada Staff

MORE FROM PORTADA

Growing Hispanic Retailers Impact Overall Grocery and Food Trends

Growing Hispanic Retailers Impact Overall Grocery and Food Trends

Not only are Hispanic and ethnic supermarkets a growth sector, but multicultural consumers also substantially influencing grocery and cuisine trends of the overall U.S. population.


The 4 Keys of Marketing Alcoholic Beverages to Millennials

The 4 Keys of Marketing Alcoholic Beverages to Millennials

We talked to Manny Gonzalez, Senior Director, Multicultural, at Moet Hennessy US, about the challenges of marketing alcoholic beverages to Millennials in the US. 


Group M’s Mebrulin Francisco: “In 2018 Companies will Start Connecting Data Streams Through All Devices to Fuel AI”

Group M’s Mebrulin Francisco: “In 2018 Companies will Start Connecting Data Streams Through All Devices to Fuel AI”

We talked to Mebrulin Francisco, managing partner and expert in multicultural marketing analytics at Group M, and she shared some of the key insights to take into account when approaching data analytics.