Changing Places LatAm: Analú Solana, Javier Taboada, Luis V. Zárate…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Bianca Pimentel - Rekket ::: Analú Solana - Saatchi & Saatchi Mexico ::: Javier Taboada - Cheil Spain :::  Luis Valdivia Zárate - MEC ::: Carles Puig - Grey Peru ::: Javier del Río - Mayo Draftfcb Peru

Bianca Pimentel has been named Sales VP of Rekket in Argentina. She has previously worked for Adfunky as Regional Sales Director.

Analú Solana has been named General Director of Saatchi & Saatchi Mexico. She has been working in BBDO Mexico as Operations VP. She has also worked with Televisa, Noble y Asociados, Paulino Romero and Ogilvy & Mather Mexico. Solana will be in charge of brands like  Ariel, Escudo, Choco Milk, CalCTose, Trident, Halls and Agua Santa Maria. She will also lead a team of about 50 executives.

Cheil Spain  announced that Javier Taboada is leaving the agency after three years as CEO and President.

MEC Peru has named Luis Valdivia Zárate  Strategy Director.  He will be in charge of the consolidation of the agency in the country. Zárate has more than 14 year´s experience in the sector and has worked for companies like Ambev Perú, Inca Kola Perú S.A. and Coca Cola Servicios de Perú.

Carles Puig has been appointed Creative General Director of Grey Perú. The executive will report to Carlos Calancha, COO.

Javier del Río is joining the creative department of  Mayo Draftfcb Peru. Del Río has previously worked with VCCP, The Farm Creative Factory, Arnold Worldwide, among others.


Editorial Staff

Portada Staff

MORE FROM PORTADA

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

Brewing giant AB InBev has named Dentsu Aegis Network’s Vizeum as its new agency for the U.S. and Canada.


BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Social media — particularly Facebook, Twitter, and Instagram — has emerged as a key component in supporting sponsorship activations among a great majority of marketers, according to a new study by the ANA (Association of National Advertisers).