“Our goal is to be the first foreign digital media in audience in Brazil,” Isabel Amorim Sicherle –El Pais

Portada spoke with the executive director of El Pais Brazil, Isabel Amorim Sicherle after the recent launch of the Portuguese edition of the Spanish newspaper.

Foto: El País

Foto: El País - Javier Moreno presentando el nuevo diario digital

El Pais launched its Portuguese version in order to enter the Brazilian market hand in hand with an interview made to President Dilma Rousseff conducted by online newspaper editor, Javier Moreno.

According to the newspaper publisher itself in its release, "The goal of El Pais in Ibero-America is to enrich the plurality of information in the region and to encourage the exchange of ideas in this great historical and cultural community comprising over 500 million people ".

Portada spoke with the executive director of El Pais Brazil, Isabel Amorim Sicherle, and she assured that the newspaper "aims to be an important news portal for the Brazilian market with an audience that positions us as the leading foreign digital media in the country ".

Isabel also said to Portada that the newspaper will have an editorial team of 13 people working in El Pais from San Pablo and Rio de Janeiro, in addition to correspondents of El País in Latin America and Europe.

Content

The content of El Pais Brazil will count with local news in Portuguese as well as news produced globally. According to Amorim Sicherle, the percentage of local content production will be around 35% while the translation of content produced globally will be around 65%.

Advertising

The sales team will be led by Isabel Amorim Sicherle and will count with three people marketing the newspaper digital advertising.


Carolina Re (@CaroVsCaro)

Senior Researcher/Writer, @CarovsCaro Carolina has a degree in Communications from the University of Buenos Aires, Argentina, and joined the Portada team in 2010. She is currently Editor of Portada’s Spanish-language website and print magazine. in addition, she oversees Portada’s English-language website about Latin America and also has a leading role in compiling Portada Databases. In other words, she is very busy. But she loves it! Carolina has published articles in various independent media, as well as in books and social science magazines in Argentina. Carolina enjoys reading all kind of books and watching independent movies.

MORE FROM PORTADA

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

Brewing giant AB InBev has named Dentsu Aegis Network’s Vizeum as its new agency for the U.S. and Canada.


BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Social media — particularly Facebook, Twitter, and Instagram — has emerged as a key component in supporting sponsorship activations among a great majority of marketers, according to a new study by the ANA (Association of National Advertisers).